This elegant and astute range of apparel line is available exclusively on Myntra.com
Ritesh Sidhwani, renowned filmmaker of award winning Bollywood films like Zindagi Na Milegi Dobara, Dil Chahta Hai, DON and DON2, today announced the launch of apparel brand ‘Noble Faith’ along with his wife Dolly Sidhwani and brother-in-law Anand Bahl. The signature clothing line for men and women is launched exclusively in association with Myntra.com
Noble Faith clothing is targeted at young women and men who are bold, diverse and fashionable. The brand aims at amplifying the confidence of consumers by giving them a trend setting wardrobe and an avant-garde style which evokes a luxurious sense of freedom. Through this launch, the brand believes that the new collection will offer its fans a unique fashion taste which will mark trends for future.
Actress Amrita Arora is the face of Noble Faith for the season. Adhuna Akhtar, wife of Farhan Akhtar and Bhavna Pandey, wife of actor Chunky Pandey have recently been spotted donning the Noble Faith collection at various events.
The association of Noble Faith with Myntra will empower the brand to reach out to young fashionist as across the country, enabling them to keep pace with the latest style trends. The contemporary range is now up for grabs on http://www.myntra.com/noble-faith, priced between INR 799/-to 4000/-.
Dolly Sidhwani, excited about launching her brand, said, “We decided to join hands with Myntra and met with the COO Ganesh Subramanian who loved our collection. We are exclusively available with them as they are a huge company and will be able to give us great visibility in the online retail space.”
Speaking of the association, Ganesh Subramanian, Chief Operating Officer, Myntra, added, “We are delighted to partner with yet another celebrity brand ‘Noble Faith’ which enhances our commitment of providing quick and easy access to the latest fashion trends in the country, with just a click. We firmly echo Noble Faith’s belief that ‘what you wear today will be fashion tomorrow’.”
He further added, “We believe in strengthening our foothold in every avenue related to fashion and Bollywood is no doubt a strong influencer for fashion.”
Myntra has also associated with leading celebrities in the Bollywood industry like Hrithik Roshan for his HRX collection, Ranveer Singh for Roadster, Kangana Ranaut for DressBerry and Lisa Hayden to name a few. Myntra has now taken a step ahead by collaborating with film producer-Ritesh Sidhwani, his wife and brother-inlaw in order to offer an exclusive and stylish range of apparel line for its fashionistas.
