Even though its past attempt was not as successful as expected, online retailer Flipkart doesn’t seem to be in the mood to give up on its ‘Big Billion-Day Sale’. Flipkart had first organised its big discounted sale day in October last year. The company is now planning to come back with the same concept, but in a much bigger and better avatar. The company is having better plans to anticipate demand and deliver goods at a faster pace.
According to a report, Sachin Bansal, CEO and co-founder of Flipkart, said that the previous sale was a learning experience for the company and it has already started working to scale up its technical capabilities to meet the demand this time.
As many as 1.5 million shoppers made the most of the previous sale by Flipkart and purchased goods including phones, clothes and accessories, costing over $100 million. However, several buyers reported technical glitch on the website and were left disappointed. Flipkart apologised to them later and said that the company was not prepared for such a huge demand.
This time, Flipkart is deploying better techniques to predict demand and looking at alternatives to make its delivery faster. Bansal shared that the company is aiming to double up on technology front in the next 12-18 months. Flipkart presently employs 1000 people in its engineering team.
Apart from the web portal, the online retailer is also willing to make the mobile platform more robust to serve customers better during the sale. Mobile commerce is on a boom and is growing at double the pace than the desktop alternative. Incase of Flipkart, mobile commerce amounts for over halff of its sales.
