The highly anticipated AR/MR headset unveiling at WWDC 2023 could redefine Apple’s future direction and shape CEO Tim Cook’s tenure.
According to renowned Bloomberg journalist Mark Gurman, Apple’s forthcoming launch of its mixed reality headset during the WWDC 2023 Special Event could have a profound impact on CEO Tim Cook’s legacy. Gurman suggests that this product launch will test Apple’s ability to recreate the same awe-inspiring atmosphere that has accompanied their successful releases of smartphones, earbuds, music players, and smartwatches.
Gurman’s inside sources, well-versed in the headset’s development process, reveal that the device presented by Cook at WWDC 2023 has undergone significant changes from its initial concept. Originally envisioned as unobtrusive eyeglasses suitable for all-day wear, the headset has now evolved into a ski goggles-like design that necessitates a separate battery pack.
As one of Tim Cook’s “last big swings” as Apple’s CEO, this launch carries the potential to shape his legacy. The culmination of a multibillion-dollar development endeavor, some individuals within the company believe it could pave the way for a post-iPhone era, signaling a significant transition for Apple.
Rumored to carry a price tag of approximately $3,000, the headset might come bundled with Apple’s newly registered xrOS software. This recent wordmark filing, performed through a shell company based in New Zealand, further fuels anticipation for the device’s capabilities and immersive experiences.
Apple’s upcoming AR/MR headset launch at WWDC 2023 is poised to captivate the tech world and could serve as a pivotal moment that defines the direction of both the company and Tim Cook’s legacy as CEO.
