~meet aimed at educating dealers about Genius products and channel strategy ~
Genius, one of the world’s leading manufacturers of computer peripherals and smart phone accessories, recently organized a meet for it’s dealers in the vibrant, southern city of Chennai. Attended by over 170 + leading channel partners from all over Tamil Nadu, the dealer meet was intended to attract new partners and consolidate its relationship with existing partners. The senior officials from Genius presiding over the meet included, Ms. Sharon Chiang (Business Head from Taiwan), Mr. Gaurav Mathur (Country Head – India) and Mr. Kumaravel V (Regional Manager – South India)
The meet witnessed focus on Genius’s existing range of products, its unique selling proposition as a brand and upcoming product roadmap. An array of Genius products were on display including Gaming Products (GX Series), DVR (Vehicle Recorder), Audio Products (Speakers & Headsets), IT Peripherals (Keyboard & Mice), Mobility Products (Earphones & Power Banks) and its Innovative Products (Energy Mouse – Mouse with Power Bank & Micro Traveler 9000R -Wireless Rechargeable Mouse. An open walk –in session was conducted to get a first hand feel of the products. A question and answer session was organized post the address and each correct answer received an attractive Genius gift.
Commenting on the success of the event, Mr. Gaurav Mathur, Country Head ( India), Genius, said, “It has always been Genius’s endeavor to understand the needs of its channel partners and maintain long term relationships with them. Chennai is a very crucial market for Genius and our objective was to demonstrate our commitment to the market and reiterate our status as the leading player with cutting edge, innovative, yet affordable products. The response from the channel has been very encouraging, who are clearly impressed with our exciting range of products and overall channel strategy .We look forward to garnering a larger share of the market in the next 3 years”.
The event concluded on a high note with recognition awards being conferred on three Genius Value Partners, who received Genius speakers- the exciting i600 (Docking speakers for Apple iPad)
About Genius India –Genius, is a global brand of KYE Corp, Taiwan’s leading manufacturer of computer peripherals and accessories with revenues in excess of USD 400 mn plus. In India for over a decade, Genius offers products across 14+ categories including mouse , keyboard ,speaker , headset , webcam , camera , dvr , power bank , bags , gaming , projectors , notebook stand , stylus and many more. The company operates through a nationwide network of distributors and is available at over 10,000 plus retail outlets of all formats. Genius products are also available at all leading e-tailing sites including Flipkart, Snapdeal, Amazon and E-bay among others. With 1300+ patents to its credit including the invention of the ‘Scrolling’ technology and the ‘OPTO – Touch scrolling’ technology for the mouse, Genius products represent cutting edge technology, design innovation and superior quality. For its excellence, the company has won many prestigious awards including the ‘Best Upcoming Brand Award for 2006’ from a leading Indian media house
