As Research and Content Partners, GfK and Spire Consulting are aimed to provide audience with unique perspectives of ICT market in India.
GATES APAC Pte. Ltd, leader in industry channel 
ecosystems, today announced that GfK India and Spire Consulting will be participating in the GATES ICT Reseller Summit 2016. GFK and Spire will be presenting exclusive research data during the event.With years of experience and wide acceptability, the sessions will provide audience with unique perspectives of ICT market in India.
The German based GfK will present key market trends in the global technology landscape, highlighting the growing importance of connected devices in the evolution of ICT adoption and key trends in the markets for PCs, smartphones, tablets and other digital devices. This will provide the retail market perspective to the audience. The session will also cover insights from the global markets and how some of the connected devices, especially appliances are creating opportunities for adoption of IoT.
Mayank Garg, Associate Director at GfK said, “GfK is proud to be a partner for the GATES ICT India Reseller Summit 2016, which brings together IT channel partners from across the country, and creates new business opportunities for the channel community. With a special focus on partners in smaller cities, the summit will certainly provide a vital platform to retailers and resellers to gain vital industry insights and identify critical success factors.”
He further added,”With market expertise across IT, Telecom and Consumer Electronics domains, GfK is happy to share insights on the current trends in the Indian ICT market, also provide a glimpse into the future of technology as emerging concepts such as smart homes and IoT becomes mainstream in the developed world.”
Spire Consulting will be presenting the insights on ‘The behaviour and perception of consumers for online and retail purchases.’ Spire will interview various individuals using a discussion guide to collect the data on the above topic. The finding of the data collected and analysis of information will be presented at the event. We will also use some insights from the work that we have done at Spire.
Japnit Singh, Senior Director at Spire Consulting (India and Singapore) said, “Spire is looking forward to participate in upcoming ICT Channel Summit in India. We will be presenting insights on the shopping behaviour of customers using online and offline channels and how the two channels are interrelated. We will share facts on buying habits, product preferences, frequency, price range and other important decision making attributes. We believe that these insights may be critical for today’s retailers who are looking to expand their customer base beyond the current foot fall traffic We are excited to participate in ICT Reseller Summit as it is a unique platform that brings together channel partners and large brands all under one roof.”
