Gionee announces A1 & A1+ @ MWC

  The new flagship A series range of smartphones to target Selfie focused consumers globally

Gionee announced its new lineup of A series smartphones A1 & A1 Plus at the Mobile World Congress (MWC) 2017 today. The brand new products carry on Gionee’s product DNA with a long-life battery, while also focusing on enhanced photo quality for selfies.

William Lu, President of Gionee, said at the launch event: “We have noticed that more and more people are regarding selfies as an expression of themselves and they tend to share their photos through various social channels whenever and wherever they are. As a consumer-oriented smartphone manufacturer, we hope to set up the evolution of the selfie experience and provide the best portfolio at the best price.”

Super Selfie

The A-series will remain Gionee’s core product line for the first half of 2017 and continue to focus on selfie performance. Featuring a 20 MP selfie camera and powerful 13MP+5MP rear dual cameras, the A1 Plus allows users to take bright, beautiful and natural-looking selfies and photos in any light.

To ensure an excellent selfie experience, a customized selfie flash is used to spread light onto faces more evenly and softly. The soft lighting effect is able to enhance facial complexions, giving users a natural glow and rosiness. Gionee’s independent facial enhancement algorithm automatically detects a user’s face and applies custom beauty settings.

Other key features have also been developed to guarantee a high quality selfie, for example, Gionee’s facial recognition system and advanced algorithms have gone into the bokeh-selfie mode, which allows users to blur backgrounds with an artistic bokeh while still allowing their faces to stand out. Users can enjoy studio-quality depth and background bokeh effects.

Super Battery

Continuing the brand’s legacy, both the A1 and A1 Plus feature long life batteries and seamless user experiences. An integrated solution of the software and hardware was developed to guarantee that the device always has power.

The A1 Plus sports a 4550 mAh battery, while the A1 has 4010 mAh, providing enough power to get users through the day and beyond, even though video streaming, graphic-intensive gaming or GPS navigation.

Gionee provides 18W ultrafast charge and dual charging chips within the A series so that users can enjoy a faster, safer and worry-free charging experience. The phone is able to be fully charged in 2 hours* (Lab data). In addition, a tailor-made charger kit in the brand’s unique color was exclusively designed for the phone.

Gionee’s R&D team independently developed a super power-saving system, which integrates data analytics into the device operation and enables the device to optimize performance under minimum power usage.

Super Experience

The seamless interplay between hardware and software allows A series devices to work quickly and save power. The A1 Plus runs on a MTK Helio P25 processor, while the A1 runs on a Helio P10. Both devices are based on the up-to-date Android 7.0. Featuring 4 GB RAM and 64 GB ROM, the A1 Plus can handle multi-tasking, including resource-intensive apps and games, without delay or lag.

Gionee has embedded Waves MaxxAudio processing in the A1 & A1 Plus series by collaborating with Waves Audio, the world-leading developer of audio DSP technologies and a recipient of a Technical GRAMMY Award, coupled with A1 Plus’ stereo speaker system, delivering a more powerful and lifelike sonic experience to users.

Price and Availability

A1 and A1 Plus will be available for sale at 349 Euros and 499 Euros starting March 2017 and April 2017 respectively.

Product specifications

A1 Plus

A1