GlobRes, the Swiss based international technology company and premium supplier to the hospitality industry for eDistribution solutions, has expanded its product range with the launch of the Xpert Rate Shopper.
There is a demonstrable positive correlation between online guest ratings and what increases in price are achievable. GlobRes Xpert is the only rate shopping technology that displays both your and your competitor’s TripAdvisor and HolidayCheck guest rankings in the tool. Displaying this information against your prices allows you to leverage your prices and outmaneuvre your rivals.
Rate Shopping Tools are becoming indispensible tools in a hotelier’s toolbox. The market is somewhat saturated with overcomplicated products, do not offer particularly easy-to-use interfaces and often overload hoteliers with enormous quantities of data,” said Chris Ulph, Head of Marketing for GlobRes. “We wanted to bring to market a product to match the quality of our Xpress Channel Manager and give hoteliers a powerful tool that delivers real decision making information, not just pages of raw data.
Market penetration of Rate Shopping products is now reaching a critical mass and widespread adoption is seen as inevitable. Just as Mobile optimised Booking Engines and Channel Managers before that grew in popularity, the race to capture bookings means the fight is now being taken directly to competitors. By measuring rates and responding to competitor price changes, hotels with a Rate Shopping tool have a considerable advantage in their “hotelscape.
Xpert is available to hotels across the world and is designed to work in synchronisation with existing sales channels managed through the GlobRes CRS such as GDS, IDS and Web Booking Engine. A full 360 degree view of your rivals and your market position is vital when optimising your competitive position
The addition of Xpert to GlobRes’s product portfolio underlines the philosophy to invest in capabilities that add value for both new and existing clients with the latest technologies and highest levels of customer service
Visit www.globres.com for more information.
