The worldwide popular online search huge, Google has launched Hindi ads on its display network, while allowing the advertisers to reach out the giant population of around 500 million Hindi speakers across the globe. The move is supposedly the part of Google’s effort to arose the growth of Indic language.
Google said, “marketers will be able to advertise to India’s booming online population in the most widely spoken local language – Hindi.” It further added, “Extending the ability to support Hindi ads will enable global advertisers to connect with one of India’s fastest increasing online audiences.”
AdWords advertisers after the launch of Hindi ads, will now be able to develop campaigns through the Hindi language sites on the Google Display Network by using text, image, rich media, and video display ad formats.
Google Head Partner Business Solutions – India and South-East Asia Dushyant Khare said, “We hope that this launch will give a boost to the growth of Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the increasing Hindi Internet audience, but also make it easy for advertisers to market to this very important consumer base.”
Google has got other provisions as well for the Hindi speaking internet users across the world like the voice search app (Hindi) and a website known as www.hindiweb.com, which is notably a repository to discover Hindi content across websites, apps, videos and blogs.