Google Unveils Buy Button To Mobile Search Ads

Google is looking to make it easier for people to shop while using its website, launching a trial run of a feature allowing smartphone users make online purchases from their search results.

The introduction of ‘Purchases on Google’ comes as Facebook, and Pinterest also try to make it easier for people to shop while using their sites, putting themselves in position to profit from transactions or related advertising.

“Although we’re still in early experiments with a limited number of retailers, we see ‘Purchases on Google’ as a big step towards helping retailers drive more mobile conversions and win more customers,” Google shopping product management vice president Jonathan Alferness said in a blog post.