The government of India has announced its tie up with online marketplace, Snapdeal. The partnership will promote tribal handicrafts by cashing-in on the online retail space.
As a part of the agreement, The Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has signed an MoU (Memorandum of Understanding) with Snapdeal.
Exquisite authentic tribal art and craft items crafted and sculpted by tribal artisans from across the country will be available on Snapdeal for sale.
The alliance will boost the sale of tribal handicrafts and strengthen the online retail space reach. The products will include handicrafts like handloom products, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings etc.
TRIFED has been taking a number of promotional initiatives for marketing of tribal artefacts and products
