Vikas Gupta :- What is your present focus of operations in India?
Mr. Ketan Patel :- Hi currently we are covering complete India except east. Our main focus for next to quarters will be north India
Vikas Gupta :- What is your channel policy in India? What kind of channel expansion are you looking for in the near future?
Mr. Ketan Patel :- Maximizing the returns of channel through our products has been our core philosophy .transiency and fair transactions are the values we adhere too. We are looking at channel partners who have there on network to sell products and on whose good will brands can get market acceptance
Vikas Gupta :- What is your growth strategy here? What are the engines of growth for Creative Peripherals in India?
Mr. Ketan Patel :- Our philosophy on selecting products is very simple
1. We select products where we can do some value addition for the brand are not mere box movers
2. We need certain margins of our hard work the brand need to commit on that
3. We are open to create new synergies and explore channels which traditionally which we have not explored
We are looking at tablets and high end luxury products as the growth drivers for our company for this year
Vikas Gupta :- What is the prime focus of Creative peripherals today? What are some of the top priorities for the Company?
Mr. Ketan Patel :- we are focusing currently on improving our logistics to the world class standards and trying to find unconventional ways to reduce cost . Good amount of time is being given on improving efficiency in the current human resources we have.
Vikas Gupta :- What kind of verticals are you targeting and what is your go to market strategy for your product range in India?
Mr. Ketan Patel :- We are looking at the conventional channel and are focusing more on the B and C class cities for the run rate products .
For the premium brands such as Beats by dr dre Sennheisar we focusing on top 1000 specialty stores in the country.
Vikas Gupta :- How many product and solutions are you offering to the channel community at present?
Mr. Ketan Patel :- We are currently distributing 16 brands.
Vikas Gupta :- Do you have any plans to expand your distribution network?
Mr. Ketan Patel :- Growth is must for survival and we are certainly doing that.
Vikas Gupta :- What are the new challenges that you face in relation to the Indian market?
Mr. Ketan Patel :- The market needs to mature from transaction level to “how do we grow the business together level “.
