Happay, a Bangalore based start-up, today announces the launch of 
its new product Happay Digital Marketing Expense Card, a pre-paid card designed to track, monitor and control marketing spends and conversions on daily, weekly and monthly basis. The new card is exclusively designed to suit the monetary requirement of a marketing team and give them detailed financial summary of expenses and track the transactions on real time basis.
Loaded with unique features to monitor the marketing budget and expense on real-time basis
ü Complete real- time visibility of all digital spends
ü Setting limits & policies on marketing expenses : This ensures ‘zero’ over spending
ü Monitor spends on multiple platforms concurrently
ü Data analysis on tap of a button
Unique by all standards, Happay’s digital expense card is able to monitor expenses across digital platforms on a single screen, set the limit on the amount that can be spent and plan budgets with more accuracy. The simple mechanism of the Happay expense card involves furnishing the card with specific amount allocated for digital marketing and linking the card to all the online tools & different ad-networks. You can then execute your marketing campaigns effortlessly.
Speaking about the launch, Anshul Rai, CEO & Co-founder, Happay said “In a world dominated by technology & digitization, every company spends heavily on online marketing & advertising platform. In the absence of an appropriate data analysis tool it becomes extremely difficult to monitor all expenses and control it on real time basis. We feel extremely delighted to launch our new product, Happay Digital Marketing Expense card, a first of its kind in India which is designed to monitor all the data & analytics on a single screen and control spends systematically.”
On this occasion, Varun Rathi, COO & Co-founder, Happay, said “We believe in innovation and technology and have always been abided by our objective to bring a transformation in expense management system in India. Our new product is an endeavor to bring a change in the way expenses are managed and controlled by the companies. Today, we can proudly say that in a short span of time, we have successfully established a strong foot-hold in our client list with more than 1500 SMEs & Enterprises which range from Hospitality, Education, Manufacturing and Hyper local to Consulting NGOs.”
With prompt and timely summary of expenses on a regular basis, Happay’s clientele have been able to furnish business payments seamlessly, streamline expense reporting, automate enforcement policy and manage cash flows competently using data analytics. With a single swipe of the card, one can capture images of receipts, record cash expenses and submit the same speedily, while ‘on-the-go’.
According PWC report, India’s Internet advertising spends are increasing at 20.4% CAGR & although India might surpass the $1B mark on digital ad spending next year, the finance department is still struggling to put all the spends together on a daily basis. As high as 43% of marketers claim that proving ROI on marketing activities is a challenge.
