Kaspersky’s latest analysis of the 25 most prevalent web tracking services, including Google services, New Relic, Microsoft, revealed over 38 billion instances of web trackers collecting user behavior data in 2024, with an average of one million detections per each day.  Web tracking involves collecting, storing, and analyzing data on users’ online behavior. This data can include demographics, website visits, time spent on pages, and interactions such as clicks, scrolls, and mouse movements, which can