Ventana Research Identifies Informatica as a “Current Leader” and “New Market Force” in PIM
Informatica Corporation, the world’s number one independent provider of data integration software, today 
announced that it has been rated as a “Hot Vendor” in Ventana Research’s 2015 Value Index for Product Information Management (PIM). Informatica rated “Hot” in all evaluation categories, including ranking first in Manageability, Reliability and Adaptability, for an aggregate score of 95.8/100, making Informatica one of just two companies identified by Ventana as “the current leaders in PIM.”
The complete report, including the value index graphic, is available at http://infa.media/VVIPIM.
According to the Ventana Research report, “Informatica is a new entrant in the product information management market through its acquisition of Heiler Software, which finished second in our previous Value Index, as Informatica did now.”
The Ventana report states that, “In the last two years the company (Informatica) has adapted that acquired PIM software and integrated it with its own market-leading data integration technologies. The combination has created a new market force in PIM.”
Concludes Ventana Research, “Overall Informatica is a strong provider of PIM on a robust platform that supports data integration and quality while connecting to its governance and master data management software.”
The 2015 Value Index for Product Information Management uses the Ventana Research methodology to evaluate vendors across five product-related categories: Usability, Manageability, Reliability, Capability and Adaptability. Two additional categories assess Vendor Validation and Total Cost of Ownership/Return on Investment. Solutions vendors rated by Ventana as “Hot” are those that provide the most value to customers.
“As Ventana Research’s Value Index highlights, product information is key to effective use of all customer channels, and new and repeat product sales,” said Rob Karel, vice president of product strategy and marketing, Master Data Management, Informatica. “As CMOs and Chief Digital Officers lead the customer experience strategy, our clients are looking to achieve a ‘Total Customer Relationship’ in order to create an Omnichannel 360 customer experience. With Informatica Master Data Management (MDM), companies have a Product360 view which can grow to Customer360, Social360 or Supplier360 insight. Organizations are now able to deliver the right product, to the right customer at the right place, providing a seamless shopping experience with Informatica.”
“Informatica’s commitment to business use of information is clear with our assessment of its support for product information management,” said Mark Smith, CEO and chief research officer, Ventana Research. “Informatica has continued to invest since its acquisition of Heiler Software and expand the potential of how product information management integrates across the enterprise and the necessary business processes to help drive value from products and services for organizations.”
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