Partnership Helps Customers Answer the World’s Toughest Questions with Trusted Data
Self-service analytics has revolutionized business decision making, empowering business users with new levels of speed and convenience. This is especially important in this day and age of big data, where organizations are required to support more users, who need more data from more sources, and want to do so more easily than ever before. Yet, decisions are only as valid as the data that supports them. How can business professionals trust their insights unless they are assured they are based on meaningful and trusted data? How can IT confidently open the flood gates to critical data unless it has governance oversight?
Informatica, the world’s No. 1 provider of data management solutions, has expanded its partnership with Tableau Software (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software. Together, the two organizations are delivering insights and understanding for business users at the speed they require, while ensuring IT controls are in place. Uniting Tableau’s self-service analytics with Informatica’s clean, trusted data and rich metadata enables business users to make even faster and smarter decisions with the support and blessings of IT. Together, the companies are providing the industry’s first end-to-end architecture and framework for agile business intelligence.
Combining Business Intelligence and Best-in-Class Data for Agility and Self-Service
Business users and IT alike are frustrated with data that results from traditional waterfall processes and lengthy cycles. Business users are further aggravated by lack of easy access to key data sources and the inability to easily combine data across sources. Meanwhile, IT is naturally concerned over the use and proliferation of potentially poor quality data.
To overcome these challenges, the architecture and framework leverages a suite of Informatica solutions for accessing, integrating and preparing data from disparate sources that can be easily analyzed by anyone in Tableau, including:
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Informatica PowerExchange for Tableau, which enables IT to integrate, transform and operationalize data from an immense variety of on-premise applications and databases, and files, into Tableau Server or Tableau Online.
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Informatica Cloud for Tableau, which allows business users and data heroes to connect to cloud data sources, such as NetSuite, Workday and Marketo, as well as on-premise sources, such as SAP. Beyond self-service to Tableau Desktop and Tableau Cloud, once in place, the business user can provide that integration back to IT for operationalization into Tableau Server and Tableau Online.
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Informatica Data Prep 4Tableau, which enables Tableau users that have an Excel-like view without VLookups and automatically cleanse and prep data for accurate visualizations in Tableau Desktop, Server or Online.
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MetaData Manager for Tableau, which provides IT the ability to govern the data in a Tableau report and trace the data back to source tables, column and data types along with the ability to furnish information about the data last update, times accessed, etc.
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Informatica Marketing Data Lake, which is built on Informatica Big Data Management and Intelligent Data Lake, with pre-packaged connectors, data model, reference architecture, business rules and optimized for Tableau. Tableau is used as the visualization front end, providing real-time dashboard views of data integrated from across every customer touch point.