Formula E has formed a significant three-year alliance with Infosys (NSE, BSE, NYSE: INFY), a prominent global player in next-generation digital services and consulting.
In its capacity as the Official Digital Innovation Partner of the ABB FIA Formula E World Championship, the collaboration will elevate in-race insights, fan engagement, and sustainability reporting across the championship.
The partnership between Infosys and Formula E will center on three primary domains: expanding the fan base, driving technological innovation, and maintaining environmental stewardship.
Development of a new Fan Customer Data Platform: With the objective of engaging 500 million fans by 2030, Infosys will aid in constructing an AI-powered Fan Customer Data Platform for Formula E, facilitating deep fan engagement and personalization opportunities to better serve the growing global fan base.
In-race insights and Driver Statistics: Through the utilization of Infosys Topaz, an AI-centric suite of solutions leveraging generative AI technologies, the collaboration aims to furnish real-time insights and driver statistics during races, thereby enhancing the overall viewing experience for fans.
Enhanced sustainability data management tool: To support Formula E’s carbon reduction goal of 45% by 2030, Infosys will enhance the sport’s carbon reporting capabilities by utilizing AI to enhance the accuracy, reliability, and traceability of data collection, thus setting new benchmarks in sustainability assessments for the championship.
Jeff Dodds, CEO of Formula E, expressed enthusiasm about the partnership, citing Infosys’ proficiency in cutting-edge technologies and their shared commitment to sustainability and innovation. Sumit Virmani, EVP & Global Chief Marketing Officer of Infosys, emphasized the collaboration’s aim to enhance the fan experience and bolster Formula E’s sustainability goals through the showcasing of AI, digital, and analytics expertise. Tiziana Di Gioia, Chief Revenue Officer of Formula E, highlighted the partnership’s role in advancing digital and AI-driven solutions to enhance fan engagement, strengthen the championship’s commercial strategy, and drive revenue growth in the realm of electric motorsport.
