Ingram Micro Announces first of its kind Cover Plus value added product for smartphones in India

Cover Plus pack launched in two product categories – Gold and Platinum Pack covering 15+ variants start at an MRP of INR 499.

Chennai, March 11, 2015: Ingram Micro, world’s largest wholesale technology product distributor, chain services, (a $ 46.5Billion organization, Ranked 69^th in Fortune 500 companies, 2014), has launched a revolutionary first-of-its kind new value added pack –‘Cover Plus’ essential plans for smartphones and tablets, today.

Starting at INR 499, depending upon device’s official retail price, the Cover Plus pack offer benefits up to 110% of the pack cost. The benefits include multimedia downloads from India’s leading content provider – Hungama; and a premium anti-virus protection suite from Trend Micro, besides insurance at no extra-cost! The unique comprehensive insurance package is backed by The Oriental Insurance Co. Ltd, and covers contingencies caused by accident, liquid, theft, burglary, fire and tempest.

 Mr.Felix Wong, President at Ingram Micro, said, “Having strongly established our presence in distribution, logistics and service management; offering Value-added-Services, which is still at a very nascent stage, is the next logical step for us. As mobility becomes mainstream, we have identified a growing trend for increasing gadget protection. We seek to address the same with the Cover Plus, which comes bundled with free insurance. Most of the mobile-insurance market is still unorganized with regional or city specific players. With Ingram Micro entering this arena, the industry will not only revitalize, but we are confident that that Ingram Micro Cover Plus will prove to be a win-win proposition for both users and smartphone manufacturers.”

 Elaborating on Ingram Micro’s latest venture, Mr Atul Gaur, Executive Managing Director, Mobility, Ingram Micro India Pvt. Ltd., said, “Ingram Micro has unleashed a new era in post-sales services with Cover Plus. As mobile-phones and tablets are increasingly becoming a constant companion especially in the enterprise space, the dependency on these devices are high because of the sensitive and confidential data they carry. By leveraging our vast presence in the Indian mobile distribution segment, we have created a unique platform by investing in a dedicated website, and a state-of-the art in-house toll free call center facility. For users, Ingram Micro will be a single-point of contact for paper less registration, claims processing and monitoring customer queries.”

 The Cover Plus pack allows users to avail an extended warranty on their premium devices over and above the one offered by the manufacturer. Ingram Micro also provides post-sales support in case of damages even after the lapse of brand warranty through ISO 9001 & 14001 certified in-house Printed Circuit Board (PCB) repair facility.

 The Cover Plus pack comes in two product categories – Gold Pack, and Platinum Pack.

 The below table shows the breakdown of the various Cover Plus packs –

 In the first phase, Ingram Micro Cover Plus packs are available over the counter at all leading retailers for selected brands of handsets.

  About Ingram Micro India Pvt. Ltd. :  Ingram Micro India Pvt. Ltd. is a subsidiary of Ingram Micro Inc., USA. Established in 1996, Ingram Micro India Pvt. Limited is one of the largest technology distribution companies in India with nationwide presence at nearly 42 locations. IMIL partners with more than 90 vendors to serve customer base of +10,000 partners. Ingram Micro has extensive market expertise in providing a comprehensive product line from a single source. It enjoys an excellent reputation and market credibility as a leading wholesale provider of Mobility, Computer Systems & Components, Peripherals and Printers, Networking Solutions, Computer Storage Systems, Supplies and Accessories, Application software and Support Services.