Intex launched its Aqua Strong 5.1 smartphone today. Priced at Rs 
4,999, the device is available in three colours – Champagne, White, and Blue.
The device possesses a 5-inch HD display and an 854×480 pixel resolution with Gorilla Glass 2 protection. The Android 6.0 Marshmallow-based smartphone is powered by the A53 1.0 Ghz quad-core Mediatek MT6735 processor. It comes bundled with 1GB RAM and an 8GB internal storage expandable up to 32GB through micro SD cards.
With a 5MP rear camera, a 2MP front-facing camera, and a camera app (with smile detection, face beauty and voice capture), the phone has a 2,800mAh Li-Ion battery lasting up to 19 days as per the company. Connectivity options include WLAN, 4G, 3G, 2G, 802.11 b/g/n, Bluetooth v4.0 LE, GPS/AGPS.
Recently, Intex expanded its product portfolio by foraying into the refrigerator segment. The Delhi-based company introduced three models of single-door direct cooling refrigerators with a capacity range of 170Ltr to 190Ltr, priced between Rs 10,900 and Rs 14,300.
The third-largest vendor in India till a while back, Intex has lately been facing tough times.
According to a report in the Economic Times, lack of a product roadmap and strategy for the all-important upcoming festive season, amid supply-side issues that are delaying new phone launches, added to woes at Intex, which is preparing for a public listing.
The International Data Corporation maintains that Intex slipped to no. 4 by sales volume, behind Lenovo, with a 7.1% share of the smartphone market in April-June as shipments dropped 9.8% sequentially.
While Intex is undergoing internal management changes, it is facing stiff competition from other Indian vendors at the entry-level and Chinese vendors at the mid-level, as per analysts at IDC.
