Introducing PLAY – Making Advanced Technology Accessible to New Age India

PLAY, a Delhi based startup is entering the wearable and audio technology market in India. PLAY aims to make advanced technology accessible to new-age consumers and passionate enthusiasts who use tech to achieve their desired experiences.

PLAY is on a mission to make technology a ‘delight’, with simplified offerings that enrich a consumer’s daily experiences – making them better and fantastic. A delightful device experience will be central to the brand offering.

To begin with, PLAY will introduce two new product lines in the market – PLAYFIT and PLAYGO. PLAYFIT will offer a range of best-in-class smartwatch(es) and smart band(s), while PLAYGO will introduce next-gen wireless neckband(s) and headphone(s). PLAY is all set to debut at the two biggest online festivals in India – The Amazon Great Indian Festival (28/29^th September – 4^th October 2019) and Flipkart Big Billion Day (29^th September – 4^th October 2019).

Commenting on the launch, Sandeep Banga, Founder and CEO, PLAY, said, “As the world evolves, technology is no longer a domain of technical experts but, enthusiasts and everyday consumers. At PLAY, our aim is to bring down those walls and let the consumer experience technology albeit, in the simplistic realms of their own comfort. This is an exciting moment for us as we venture into the connected wearable and audio technology segment in India. As India gradually awakens to a new dawn of a modern digital economy, it offers immense growth potential. We plan to be a part of this digital revolution with singular and unified customer experiences.”

PLAY would strive to establish a consumer community with a sense of ownership and belongingness through shared experiences. An omnichannel brand, PLAY will begin with an online marketplace(s), to be combined later with a robust offline infrastructure and distribution model. The immediate target is to be available in approximately 100K Pin codes in India by this calendar year. Brand experience zones will be created Pan India, including – Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad as value integration with key retail partners.