Elon Musk’s X is reportedly gearing up to introduce a television app designed for Amazon and Samsung smart TVs in the coming week, as per a report from Fortune citing an anonymous source within the social media company.
The aim behind this move is to entice users to enjoy longer video content on larger screens and to directly compete with YouTube, according to the source. Described as “identical” to YouTube’s television app, Musk’s new app intends to provide a similar viewing experience.
In addition to challenging YouTube, Musk’s ambitions extend to competing with other platforms such as the live-streaming service Twitch, the encrypted messaging application Signal, and the social media platform Reddit, as reported by Fortune.
Musk envisions the X platform as an “everything app,” aiming to offer a wide range of content beyond just video, including video games, podcasts, and long-form written content.
To bolster its status as a “video-first platform,” X has been forming partnerships with prominent figures such as former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.
Despite facing challenges in retaining advertisers due to ongoing controversies since Musk’s acquisition of the platform in 2022, X recently announced plans to enable advertisers to display video ads alongside specific content creators.
In summary, Elon Musk’s X is expanding its offerings with a television app for smart TVs, aiming to compete with YouTube and other major platforms while also diversifying its content to include various forms of media.
