Prateek N. Kumar, MD (Managing Director) & CEO (Chief Executive Officer) , NeoNiche Integrated Solutions Pvt. Ltd. interact with IT Voice recently.
- Many big companies are in alliance with NeoNiche, What’s your USP ?
ANS: NeoNiche provides services across different spectrum of “Marketing Mix” ….what our clients get is a single window for all their marketing needs ,viz; On ground Events, Online Digital campaigns ,Social Marketing campaigns etc. We understand that the era of rack listed services are gone and you need to first understand the “Brand” and then customize the offering to better suit the people who matter most to them either Customer, Channels or the Employees.
- How you find a proper marketing plan for your client ?
ANS: NeoNiche way of arriving at solution is deeply ingrained in our DNA of IDEAS.INNOVATION.INSIGHTS ,Anything and everything that we do for our clients follow the same cycle ,We understand the Brand and its ethos and the stakeholders that it touches ,based on the same ideas are brain mapped with certain degree of innovation and insights are actively shared back in the form of Management Information System (MIS)….Our promise to ourselves and to our clients is always to provide and maximize ROI.
- What’s the need of Right People through Right Channels with Right Message at the Right Time ?
ANS: It’s all about making the connect, Let me elaborate by saying that we do live in exciting times, where things change with a blink of an eye; globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today’s consumer perspective. An explosion of new media and technologies, economic uncertainty, and greater competition between brands, have changed the way brands and customers interact. Customer relationship has shifted from production to consumption. It has gravitated from the sphere of rationality to the realm of desire and from the objective to the subjective. In this era of instant gratification, material satisfaction is so easily attained that emotional fulfillment is now the true challenge for marketers.
- How you handle branding ?
ANS: I believe that branding requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. In today’s complex and ever connected commercial landscape, brand perception is no longer driven by product efficacy. Instead, brands form strong customer loyalty by capturing their minds and hearts. Brand must earn their customers’ trust by being honest, open, transparent, authentic and genuinely interested in how they can solve their problem than just making a sale. It’s nice to surprise the customer with something special every now and then but the key is to deliver the promise every time and that’s what decides the brands success in the long run.
- Is technology improving sell ? How ?
ANS: Technology advancement with its broadband connectivity, smart devices and social media access has brought a paradigm shift in marketing landscape, In the past Brands use to do all the talking but today connected and informed customers become ambassadors of brands they like and what they don’t like ,In essence this has improved sales for brands that have earn their customers’ trust .
- Comment on MICE advantage.
ANS: We believe that if a Brand delivers its message to a focused group “Stakeholders” ,The message becomes ever more potent if the same is done in conducive surroundings .What MICE does is to harness the potentials of exotic locals both nationally and international geographies to deliver and attain its objective to set of captive audience.
- What’s the pros of proper marketing ?
ANS: Long time back Charles Darwin in his evolution of species wrote ““It is not the strongest of the species that survives, nor the most intelligent. But, It is the one that is the most adaptable to change.” Proper marketing is to understand the shift in Market place and ecosystem governing it and to adapt and evolve as a brand
- What social responsibilities you fulfil towards your surrounding ?
ANS: NeoNiche from its inception is committed to its surrounding and society that we are part of ,Our CSR philosophy revolve around Animal Welfare, Education and NeoGreen initiative of minimizing the carbon footprints and being ecologically responsible.
