iVOOMi launches new sub-brand Innelo, to debut first product in September

Since a few days, ‘Innelo – powered by iVOOMi’ has been doing the rounds on social media. Putting all speculations to rest, iVOOMi today officially announced the launch of its ‘India-first’ sub-brand – Innelo, distinctively created to cater to the diversified needs of the smartphone buyers in India. With an online-first focus, Innelo has tied up with Amazon India to be its exclusive online partner. The company will invest $10 million in the initial first year of its operations.

With global ambitions, Hong-Kong based Innelo, is a premium electronics brand born out of the drive to create technology for the global citizens of today. The new brand will be backed by supply chain, operations and service infrastructure of iVOOMi in the Indian market with sales being skilfully supported by a dedicated network of 500+ service centres across the country.

Innelo’s products are created to meet the needs of the urban consumers through unique, exquisite design, leading specs, cutting edge technology, and premium quality. With an eye for detail, the smart products by Innelo are reflective of a lifestyle that stands true to the global nature of millenials who are innovators in the truest sense. The product range would include smartphones, smart accessories, and more. Each Innelo product goes through a demanding 20+ quality test rounds before reaching the market. The first product to be launched in India is the Innelo 1 Smartphone, featuring a Notch Display, designed for the urban and young audience of the country.

Commenting on the launch, Mr. Ashwin Bhandari, CEO, Innelo India says, “We are delighted to bring our sub-brand Innelo to India. With a vision to capture the premium smartphones and accessories market, we aim to bring high-end technology products and offer them at pocket-friendly prices. With Innelo, we intend to become a sustainable, youth-centric technology conglomerate; creating products for India, in India”

“The brand’s products are tailor-made to suit the Indian audience and environment. These products would be launched in the price segment of 7K to 13K. We are in India for the long run and will affirmatively contribute to the ‘Make in India’ initiative. Currently, the company’s products would be assembled and packaged in India”, he further added.

The strength and expertise of Suntex lie in developing OEM & ODM complete products. A rigorous process of R&D and meticulous market research coupled with the learnings derived from Suntex would help Innelo to offer the most youth-centric, cutting-edge technology of global standards.