Direct Marketing Partners (DMP), a 22-year provider of B2B lead generation services, specializing in the IT industry for Fortune 500 and SMB companies, announced that John Dandin has recently joined the company as VP of Business Development.
Prior to joining DMP, he held executive sales and marketing positions with Sun Wireless, Sports Motion, Inc., InfoPlex Corporation and Apple subsidiary, FileMaker, Inc., among others.
Dandin brings more than 20 years experience in B2B sales and marketing, specializing in the EDU market. He has consistently delivered growth in revenue for such companies as Mindscape, Mathpert, The Learning Company and Computer Curriculum Corporation (CCC). His program for CCC was a finalist in the National Telemarketing Awards.
In his new position, Dandin will help DMP private and public sector clients enter new markets as well as design programs to help them penetrate deeper into existing ones. The process of finding quality sales-ready leads for B2B companies is always evolving,” said Debra da Costa, President of DMP.
One of the most significant challenges our clients are experiencing in today’s climate is the need to qualify the abundance of inbound inquiries generated by marketing automation. Marketers have so many demand gen media in play: social media, email, direct mail, on- and off-line advertising, webinars, seminars, mobile marketing. Their prospects are looking for the right information at the right time. That’s why human intervention is so critical – and why DMP places such a strong emphasis on integrating teleprospecting/telequalifying with marketing automation,” Dandin said.
DMP helps clients that don’t yet have a marketing automation solution in place. “DMP can help design and implement a solution to ensure each opportunity is evaluated and moves through the marketing to sales funnel,” explained da Costa.
Direct Marketing Partners (DMP) is a leading B2B marketing service provider, specializing in demand creation. Through the use of multi-touch strategies and unmatched analytics, DMP’s metrics-based approach optimizes lead pipelines to achieve measurable, robust ROI for its clients. Core competencies include sales lead generation via inbound and outbound qualification, direct and channel partner lead pipeline management and audience acquisition. DMP has its headquarters in Sacramento, CA, with additional offices in the San Francisco Bay Area and Silicon Valley. DMP’s clients have included Axway, Avnet, Care Innovations, Inovalon, Sun Microsystems, Rovi Corporation and many others. For more information, visit http://www.directmarketingpartners.com
