Jumia Gets APO To Voice Its Activities In Africa

Jumia’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa

APO (African Press Organization) (http://www.APO-opa.com), the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced it has been selected as supplier for press release wire distribution in Africa by Jumia Nigeria (www.Jumia.com.ng), Africa’s leading online shopping destination.

Launched in June 2012, Jumia is already reaching breaking numbers for internet shopping; selling books, fashion wear, electronics and more. Jumia has taken leaps and jumps to becoming the fastest growing e-commerce business offering the largest assortment of online shopping . What is the secret formula?

Nicolas Pompigne-Mognard , Founder and CEO of APO (African Press Organization) (http://www.APO-opa.com) says: “I have been watching Jumia from the beginning, and I believe that their communication strategy is a great model to follow for all entrepreneurial businesses in Africa. We are very proud to be working with Jumia. It does not matter if you are in Africa or anywhere in the world, everyone is after the same thing; efficient innovative fast service.”

Jumia has grown exponentially in 3 years and now operates in 11 African countries, overcoming along the way trust and logistic issues that span across the continent. It can boast of many commercial successes, Black Friday being the most elaborate proof that e-commerce is here to stay in Africa. It was indeed a frantic success as more than 2.3 million Nigerian customers flooded the website on November 27th 2015, leading the e-commerce to generate 25 times more revenue on one single day than on any other day. 2016 will be decisive for Jumia Nigeria as it will strive to maintain a top class customer’s experience and offer an even wider assortment of products available in the country. And it will undoubtedly tell the public about its progress and its campaigns along the way!

Jumia’s press releases will be distributed via Africa Wire® (http://www.apo-opa.com/press_release_distribution.php), the newswire service for press release distribution and monitoring in Africa.

Used by some of the world’s largest companies, PR agencies, institutions and organisations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.