Blackberry has launched the much-awaited Q10 smartphone. The phone was unveiled by Thorsten Heins, CEO, BlackBerry alongside Z10 smartphone while introducing the latest BlackBerry 10 operating system earlier this year.
Q10 is the company’s first QWERTY-based smartphone running the latest platform and like the Z10, this one is also aimed at the high-end market, which is why the pricing is expected to be on the premium side also.
The company is trying to gain the lost market in India; the phone will be available at 1000 stores in 20 cities. The unofficial price of the phone is at Rs. 44,990 costlier than Z10 – a touch screen smartphone which is available at Rs. 43, 490.
The handset supports fourth generation, or 4G communication networks, which are used for high-speed Internet access. It runs on BlackBerry 10, the company’s latest operating system, has an 8 megapixel camera, and has a high-definition video recording facility. The phone claims to have 14.8 days of standby time on 3G networks.
With much better options available at this pricing Blackberry might face resistance in customers accepting the phone with open hands. Also, the growing competition from Samsung, Apple and local dealers will play a deter in in Blackberry regaining its lost position.
