Asia’s leading infocomm technology and broadcasting industry event maintains its position as platform of choice for companies to announce major launches and partnerships
Over the past four days, Marina Bay Sands has been abuzz with 
activity as CommunicAsia2015, EnterpriseIT2015 and BroadcastAsia2015 brought the movers and shakers of the infocomm technology (ICT) and broadcasting industry together under one roof.
Dell, Panasonic, Samsung and Sony, household names renowned for their consumer electronics chose CommunicAsia, EnterpriseIT and BroadcastAsia to announce major launches in their B2B segments.
Panasonic, an exhibitor at both CommunicAsia and BroadcastAsia, announced seven new business technology products and solutions for the Asia Pacific markets. These include the Toughpad FX-X1, a fully-rugged 5-inch tablet, the new AG-DVX200, the world’s first 4K integrated zoom lens camcorder and the world’s lightest 4K+ 3-Chip DLPTM Laser Projector alongside the latest in mobile surveillance technology, blu-ray data storage, and professional broadcast video equipment.
“Asia Pacific is a fast-growing dynamic marketplace, and presents huge opportunities for Panasonic across all our B2B business segments from integrated solutions to audio visual products,” said Hiro Sakamoto, Managing Director of Panasonic System Solutions Asia Pacific. “Our commitment to delivering total end-to-end solutions in the region is an integral part of our growth strategy. CommunicAsia2015 and BroadcastAsia2015 was an ideal platform for us to launch new products and solutions for the Asia Pacific markets as part of our commitment to strengthen our B2B business.”
At CommunicAsia, Dell launched its new Internet of Things Gateway, while at BroadcastAsia, Samsung unveiled the world’s first low temperature video wall, and Sony – their new HXR-NX100 professional camcorder.
Handset makers Huawei, PHICOMM and RugGear also launched their flagships P8, P660 and GranTour Series – RG730 respectively at CommunicAsia.
“CommunicAsia, EnterpriseIT and BroadcastAsia are cornerstone events in the Asia Pacific ICT and broadcasting industries. With experts and decision-makers from a wide range of fields, the events provide an important Asian platform for companies and industry leaders alike to announce new, best-of-breed launches, and deliver key announcements that not only signal a pivotal shift in how enterprises are embracing technology in the way business is conducted, it also demonstrates clearly how technology has become indispensable in the new generation of business growth strategies. We continuously aspire to deliver great, if not better, quality events as countries and regions make further inroads in their smart cities journey towards a hyper-connected digital world,” said Lindy Wee, Chief Executive of event organiser, Singapore Exhibition Services.
“I had no idea how big CommunicAsia was. There are so many high profile companies and people here. It has been great to meet these people in person and develop new friendships and business relationships that are going to help my own business grow,” said CommunicAsia2015 Summit speaker and CEO of MCOI, Joshua Steimle.
Smart Technologies to realise Singapore’s Smart Nation initiative
Dr. Yaacob Ibrahim, Minister for Communications and Information announced at the opening ceremony of CommunicAsia, EnterpriseIT and BroadcastAsia that Singapore has entered the “build” phase of its Smart Nation initiative.
In support of Singapore’s Smart Nation vision, local company ST Electronics launched the Intelligent Aggregation Gateway (iAG) Box – a key enabler to ubiquitous connectivity for smart cities. Facilitating sensor communication infrastructure on a single secure platform, the iAG box can be deployed in an urban environment to help with the management of a city’s key infrastructure for public safety, healthcare, transport, environment and utilities.
Alongside major conglomerates, also playing a significant role in paving the way for Singapore becoming a ‘Smart Nation’ are start-ups like CtrlWorks, Neeuro and Zap!. At CommunicAsia, CtrlWorks showcased Axon, an intelligent robot powered by cloud robotics technology, easing manpower needs for areas such as logistics and hospitals. Neeuro pioneered an innovative EEG brainwave headgear that, when paired with Memorie – a mobile app with entertaining games suited for people of all ages, can train different aspects of the brain’s cognitive functions through completion of specific tasks, and enable them to apply the attained skills to daily activities. Another exciting product launch is Zap!, an ‘Uber’ courier service that offers less than two-hour deliveries from as low as S$5.
Australian firms announced major deal at CommunicAsia2015
On the international front at CommunicAsia, ICT companies from Australia marked a decade of participation. The 49-strong delegation from the Victoria region of Australia announced a range of new partnerships, expansions, licensing deals and international joint ventures centred on ICT health and medical technology industries. UnityHealth licensed its award winning eLearning platform, iTherapeutices, to Singapore based MIMS. Proximiti announced the expansion of company operations through two new regional hubs in Singapore and India. flexAnswer Solutions signed a five-year renewal contract with Changi Airport Group, and new contracts with seven Singapore government agencies.
“Victoria has a strategy to help our ICT, health and medical technology companies to become part of global supply chains in knowledge creation, research, product development and commercialisation. The Andrews Labor Government is proud to be showcasing our state’s world class ICT capabilities at CommunicAsia2015, the most important ICT expo in South East Asia,” said Australian Minister of Training and Skills, Steve Herbert.
Shifts in broadcasting economics addressed at BroadcastAsia2015
With consumers increasingly taking control of where and when they want to access content, BroadcastAsia2015 responded by bringing together the latest in OTT and 4K technology, media asset management (MAM) and video analytics.
ARRIS, a global innovator in IP, video and broadband technology gave BroadcastAsia attendees an exclusive first look of its 2015 Consumer Entertainment Index. It is one of the only global studies of its kind undertaken annually that looks at the evolution of entertainment through the lens of consumer engagement with content, connected devices, and each other.
“This week at BroadcastAsia2015, we shared a first look of the findings of our ARRIS Consumer Entertainment Index. This event provided the perfect platform for us to talk about the evolving trends of consumers from across APAC. This year’s study revealed that while consumers’ consumption habits are changing, there are many frustrations, such as challenges with streaming and Wi-Fi connectivity, and experiencing quality mobile TV content through cellular and mobile Wi-Fi streaming services,” said Tim Gropp, Senior Vice President, Sales, Asia Pacific, ARRIS. “Understanding their concerns present significant opportunities for service providers. Beyond addressing these issues, businesses can look at developing new and differentiated offerings that would be most relevant to viewers.”
“BroadcastAsia is THE meeting place for broadcasters in the region. The wide spectrum of products and variety of exhibitors allow me to choose the ideal digital solutions for our company’s ICT strategy,” said BroadcastAsia2015 visitor Alain Roger Poirier, Chief Operating Officer, Bloomberg TV Malaysia.
Best Practices and Growth Potential – The Focus of Industry Discussions
More than 1,000 industry leaders and professionals gathered at CommunicAsia2015 Summit, BroacastAsia2015 International Conference and the Creative Content Production Conference to discuss latest ICT trends, fundamental shifts in broadcasting economics, and digital media challenges.
“BroadcastAsia2015 International Conference was a good combination of both technical and commercial aspects of cloud and virtualisation, as it applies to all video applications. Attendees were a good balance between IT, enterprises and those with broadcast experience,” said Ian Trow, BroadcastAsia2015 International Conference speaker and Senior Director of Emerging Technology and Strategy at Harmonic.
“The social TV and second screen track was absolutely outstanding this year. 2014 and 2015 has seen some of the biggest changes in OTT, social media and the second screen and our panelists and speakers represented all different parts of the business. From gamification to analytics and video this year’s BroadcastAsia was truly enlightening when it came to understand the future of TV,” said BroadcastAsia2015 delegate and Senior Vice President of the Shorty Awards & Muck Rack, Natan Edelsburg.
“The session was especially enlightening in terms of service providers’ business plans to leverage convergence to deliver cross platform services that are engaging to customers,” said Yuvarami T, Director, Media Development Authority, a CommunicAsia2015 Summit delegate.
More than 48,000 attendees from 101 countries and regions, including visitors, exhibiting staff, conference speakers and delegates, and members of media, got to witness at CommunicAsia, EnterpriseIT and BroadcastAsia how technology could be harnessed to better connect cities, governments, enterprises and consumers.
