The long awaited Bollywood craze at the IIFA is about to begin and LAVA Mobiles, a ‘powered by’ sponsor of the IIFA Weekend and Awards 2014 has announced a contest on its website and Facebook page. The contest titled, ‘Hunt for the SMARTIST’ will start from March 15th 2014 and continue till March 25th 2014.
There are three contests which will be running simultaneously on the Facebook page and website of LAVA Mobiles. People are invited to participate in any of the 3 contests. Each contest will have one winner who gets a chance to fly to Florida to be a part of the IIFA awards this year.
It’s a three layered contest wherein people can participate in a quiz, share their green carpet look or share a short video of themselves showing ‘what would they say to their dream celebrity in case they go on a date with him/ her’. The entries of the green carpet look and video contest will be partly decided through a polling process online that starts as soon as people submit their entries. On the other hand, the winner of the quiz will be decided by a lucky draw.
Apart from all 3 winners being flown to Florida, the winner of the green carpet look will get a chance to meet and greet a celebrity while the winner of the video contest will get to go on a lifetime opportunity of a date with a celebrity during IIFA.
All this is a part of the ‘Hunt for the SMARTIST’ contest running from March 15th to March 25th 2014.
Commenting on the sponsorship with IIFA Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “We are proud to be associated with IIFA for the second consecutive year; IIFA offers us a great platform to demonstrate the true essence of our products that are a perfect fusion of looks & performance. With this association we reinforce our brand’s promise to create products with an extremely strong proposition that will captivate the consumers.”
Speaking about the contest Mr. Tarun Verma, Head Marketing, Lava International said, “Through the consumer contest we are giving people a lifetime opportunity to win a chance to travel to IIFA this year and enjoy the screening with Bollywood stars. We look forward to being an important part of the IIFA awards this year and ride with the success of this event to build a premium imagery for Lava brand.”
Lava was recently awarded as the emerging company of the year 2013 by Voice & Data at Telecom Leadership forum. It was also rated as the 5th most trusted brand in the mobile handset category in Brand Trust Report conducted by The Research Advisory.
