Lenovo has reinforced its presence in India by launching 25+ new exclusive stores across North and East India, focusing on Tier-2 and Tier-3 cities. This expansion aims to make cutting-edge technology more accessible, allowing customers to experience Lenovo’s AI-driven consumer, gaming, and commercial devices firsthand. The new stores are strategically located in Uttar Pradesh, Rajasthan, Bihar, West Bengal, Madhya Pradesh, Jharkhand, and Haryana, among other key regions.
Strengthening Market Leadership
With this expansion, Lenovo now boasts 480+ retail stores nationwide, further solidifying its position as a leading tech brand in India. These stores cater to the increasing demand for high-performance devices while offering personalized services, interactive displays, and product demos. Additionally, several existing stores have been relocated and refurbished to serve as hubs of innovation and engagement within India’s growing tech ecosystem.
Gaming-Centric Retail Experience
One of the key highlights of this expansion is Lenovo’s hybrid store in Faridabad, Haryana, which includes a dedicated gaming zone. Designed for gaming enthusiasts, this immersive space allows users to experience Lenovo’s latest gaming innovations in an engaging environment.
Speaking on the expansion, Raghavendra Araveeti, Sales Head, North and East – Consumer Business, Lenovo India, stated,
“Expanding our retail footprint reinforces our commitment to bringing smarter technology closer to consumers, whether in metros or smaller towns. Our new stores act as innovation hubs, providing personalized assistance and allowing customers to explore AI-powered technology that enhances productivity, learning, and creativity.”
Enhanced Shopping Experience
Lenovo’s new stores are designed to offer an engaging retail experience, featuring interactive product showcases and expert assistance for demos and technical support. The company also provides express delivery services in these regions, ensuring fast delivery in as little as four hours.
With a presence in over 210 cities, Lenovo continues to bridge the gap between technology and consumers, making smarter retail touchpoints more accessible while deepening its connection with India’s growing tech-savvy customer base.
