As one of the fastest growing PC markets in the world, India continues to remain a significant contributor to the success of Lenovo in the global PC arena. As the year 2012 came to a close, Lenovo achieved the unique distinction of being the leading player in five out of the seven top PC markets (China, Japan, India, Germany and Russia), and further narrowing the lead between itself and the No. 1 PC maker globally. The company has upheld its streak of outgrowing the overall industry globally for the 14th quarter in a row and its impressive growth in India over the last nine quarters reflects this global average.
Lenovo entered India in 2005, by acquiring IBM’s PC business and since then has grown its market share exponentially in all segments of the PC market. For the quarter ended September 30, 2012, Lenovo retained its numero uno position in the country with 16.9% market share a position, it has maintained since Jan 2012 (as per Asia from Pacific PC shipment tracker IDC for CY Q3, 2012 – JAS quarter). Even as the final data for the OND quarter for India is awaited, preliminary estimates from IDC point out that Lenovo continues to grow faster than the overall PC market.
Commenting on the year gone by, Amar Babu, Managing Director, Lenovo India, said, “The year 2012 marked a series of milestones for us, our Protect & Attack strategy, which refers to securing our leadership in our core businesses, while attacking newer opportunities, ensured that our overall profitability was not compromised in the run for market share. I’m happy to inform you that Lenovo has continued to grow faster than the overall market for the last 9 consecutive quarters now. Incidentally, India was one of the first few markets, after China, where we made a successful foray into the smartphone category in November 2012 starting with South India and Gujarat, and we plan to make the range of smartphones available across the country. We will continue to invest in the India business, and I’m confident that we will sustain this momentum in the years to come.”
