IT Voice – Can you provide a concise introduction about your company, its journey, and vision?
Fissal Oubida – Founded in 1996, Lexar was born to innovate and provide industry-leading data storage and memory solutions worldwide.
Lexar is now a global leader in memory solutions, providing cutting-edge storage solutions for professionals, creators , and everyday users. With over 25 years of expertise, Lexar has established itself as a trusted brand, offering industry-leading memory cards, SSDs, and USB drives. We rigorously test all our products to ensure superior compatibility, speed, and durability, making Lexar the preferred choice for high-speed data transfer and secure storage.
IT Voice – What differentiates your company in the market? Highlight its key strengths, unique offerings, and industry positioning.
Fissal Oubida – We distinguish ourself through its unwavering dedication to innovation, performance, and quality. We design our products with the user in mind, ensuring superior speed, reliability, and durability. With a presence in over 60 countries, Lexar has built a strong reputation for delivering high-end storage solutions that cater to a diverse audience, including photographers, videographers, and gamers. Our advanced technology, coupled with rigorous product testing, sets us apart in the market and ensures we remain a preferred choice for professionals and consumers alike.
IT Voice – What are the fundamental principles and ethics that define your organization’s mission and culture?
Fissal Oubida – Our mision is to deliver high-performance, reliable, and innovative storage solutions that empower users to push creative boundaries. Lexar relentlessly focuses on research & development and our deep commitment to consistently bring out innovative memory solutions to address the evolving needs of today’s consumers. We have 4 self-owned packaging & testing manufacturing plants – two Packaging and Test Plant; a Data Storage Production Line; and a Module Production Plant
Lexar has received 50+ global design awards and high-level imaging industry awards. All our product designs undergo extensive testing in our Quality Labs, which are facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.
Lexar is the exclusive partner for obtaining the SK hynix Gold Label certification. SK hynix is the only company that produces over-clock die over the industry,Lexar jointly creates industry standards – as an industry association core member of the CompactFlash Association (CFA), a board member of the SD Association (SDA), and a co-founder of the Intelligent Terminal Memory Association.
IT Voice – Define the aesthetics and design philosophy that represents your company, including logo, colors, and branding elements.
Fissal Oubida – At Lexar, our design philosophy revolves around a perfect balance of style and performance. We understand that today’s generation values aesthetics as much as functionality. Our products are designed to be sleek, modern, and visually appealing, ensuring they complement the dynamic lifestyles of our users. Whether it’s a gaming SSD or a high-performance memory card, Lexar delivers storage solutions that not only perform exceptionally but also enhance the user experience. For eg, Lexar SL500 Portable SSD with its ultra-thin, lightweight form factor, and currently the only SSD that can record directly from Apple Pro-res or the Lexar ARES RGB DDR5 Desktop Memory, which features customizable RGB lighting to enhance gaming setups.
IT Voice – What’s your company’s standing in the industry, target audience, and approach to staying ahead in the competitive landscape?
Fissal Oubida – Lexar remains at the forefront of the storage industry by continually investing in R&D to develop next-generation solutions. We recently unveiled the world’s toughest, thinnest and fastest suite of memory solutions – all coming with massive capacities at blazing speeds, specifically targeted at the region’s professional photographers, videographers, gamers and content creators.
The Lexar ARMOR series, is the world’s first memory cards made of 316 stainless steel, includes the GOLD SD UHS-II and the SILVER PRO SD UHS-II cards. Encased in high-quality steel, both these rugged cards offer IP68 waterproofing, dustproofing and bend-resistance, making it ideal for outdoor filming. Both the Gold and Silver editions promise read speeds up to 280 MB/s. The cards differ in terms of write speed, with the Silver Pro topping out at 160 MB/s and the Gold delivering up to 205 MB/s. The Lexar Armor Gold and Silver Pro SD cards will come in 128GB, 256GB, 512GB, and 1TB capacities.
Lexar’s Professional DIAMOND CFexpress 4.0 Type B Card which is regarded as the world’s fastest memory card, boasting industry-leading speeds of up to 3700MB/s read and 3400MB/s write.
Under the SSD category, Lexar launched its new SL500 Portable SSD, positioned as one of the world’s slimmest SSD – it is 4.8 millimeters (0.2 inches) thin and almost the same size of debit or credit card, weighing just 43 grams (1.5 ounces). Our new Armor 700 Portable SSD, is positioned as one of the world’s toughest SSD – With one of the highest ratings in its product class at IP66 – defying Dust, Water, and Drop resistant – the Lexar ARMOR 700 Portable SSD protects against both water and dust incursion and is also drop-resistant up to 3 meters.
By staying ahead of industry trends and forming strategic partnerships, we ensure that our products continue to meet evolving consumer needs.
IT Voice – Explain the innovations, research advancements, and how your organization is driving technological breakthroughs.
Fissal Oubida – Innovation is at the core of Lexar’s DNA. Our dedicated R&D teams are committed to pioneering advancements in memory and storage technology. We relentlessly focus on research & development and our deep commitment to consistently bring out innovative memory solutions to address the evolving needs of today’s consumers. Lexar’s product designs undergo extensive testing in our Quality Labs, which are facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.
We continuously develop next-generation storage solutions that enhance performance, reliability, and security. From ultra-fast memory cards capable of capturing 8K content to high-capacity SSDs that optimize workflow efficiency, we are constantly pushing the boundaries of what’s possible. Our goal is to empower users with cutting-edge storage solutions that streamline their creative processes and professional workflows, ensuring they stay ahead in a data-driven world.
