LinkedIn, backed by Microsoft, saw a significant uptick in its annual advertising revenue in 2023, reaching close to $4 billion. Now, the professional networking platform is gearing up to introduce gaming experiences as a means to enhance engagement and excitement among its vast user base.
TechCrunch reported that LinkedIn is planning to integrate new gaming features into its platform. With over one billion users globally, LinkedIn aims to leverage gaming to increase user engagement and the amount of time individuals spend on the platform.
A spokesperson for LinkedIn mentioned in the report that they are exploring the addition of puzzle-based games within the LinkedIn interface. The objective is to inject a sense of fun into the platform, foster deeper connections among users, and potentially stimulate conversations.
The United States leads in terms of LinkedIn membership, followed closely by India and China. According to Insider Intelligence, a research group, LinkedIn’s advertising revenue surged to nearly $4 billion in 2023, marking a notable 10.1 percent increase from the previous year.
In a separate development concerning LinkedIn’s operations in India, Ashutosh Gupta, the India country manager and APAC head of online sales for LinkedIn Marketing Solutions, has decided to depart from the company at the end of April after an illustrious 11-year tenure.
