Mahindra Comviva, the global leader in providing mobility solutions, 
today announced that it has won the Messaging and SMS World Awards 2016 in the best A2P SMS Messaging Provider category. The awards were presented recently at a glittering ceremony in London.
Mahindra Comviva’s holistic A2P Monetization Solution enables operators to cash in on the multi-billion dollar A2P opportunity by generating new revenues through enterprise engagement and international connectivity, controlling A2P revenue leakages and SPAM in the network, optimizing international connectivity costs and Monetizing on the grey route traffic. Mahindra Comviva’s business consulting services from security experts, end-end managed services and deep experience in the messaging domain enables operators to identify and analyse various patterns of fraud in the network and block all grey routes leading to 100% monetization of the A2P Messages and guarantee 5-10x growth in Operator’s messaging revenues.
Speaking on the occasion, Aditya Dhruva, vice-president and head of Messaging and Broadband Solutions, Mahindra Comviva said: “We are pleased that the Messaging and SMS World Awards has recognized our A2P Messaging solution and the value it brings to the industry in the area of A2P monetization.”
“The A2P monetization opportunity is inarguably huge, and over 75 per cent of telecom companies do not have total control over grey routes and the growing SPAM. Without grey route visibility, telecom operators will not only compromise their revenues but also their goodwill with customers. Mahindra Comviva provides operators with a tiered approach to solve the A2P puzzle and maximize the true and full potential of A2P messaging,” he further added.
Leading research firms also believe that operators have to work towards unlocking the true potential of A2P messaging. For instance, Pamela Clark-Dickson, Lead Analyst, Consumer Services, at research firm Ovum said that “Operators have a key role to play in helping to clean up the A2P SMS ecosystem by working to eliminate grey route traffic that terminates on their networks. In doing so, there is the opportunity for operators to not only stem revenue leakage, but also to stimulate revenue growth.”
The Messaging & SMS World 2016 Awards celebrates innovation, excellence and vision and sets the benchmark for outstanding performance throughout the messaging and SMS marketplace.
