Mahindra Partners With Flipkart To Sell Car

The online bookings for the compact SUV will be open from mid-night of January 18th.

“Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online,” said, .Anil Goteti, Vice President – Business, Flipkart.

Flipkart launched Automobiles as a category last month,the association with Mahindra is another step in that direction.

Flipkart currently also offers a wide range of automotive accessories as part of its endeavor to become a destination for all automotive needs. 

Speaking on the association with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, “We are happy to announce this tie-up with Flipkart, one of the pioneers in the e commerce category. Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies. “