Buzzoka, India’s most disruptive influencer marketing company that launched the Digital India Report Card last month, predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator.
The survey quizzed 163 digital media leaders through 3rd party media publishers from top brands, top agencies, and startups. Buzzoka managed to provide a more holistic understanding of the performance of the various digital initiatives and how the general elections will play on the issues of New Digital India.
Overall, the survey highlighted that the stakeholders of Indian Digital industry are happy with current Government’s efforts in the digital space. Considering the election campaigns by two leading parties, 54% of respondents believed that BJP’s Main Bhi Chowkidar campaign was impactful, whereas 65% respondents believed that Congress’ Chowkidar Chor Hai campaign was a miss.
The experts believed that the policies implemented by the Government between 2014-2019 has given a boost to the digital ecosystem in India.
A whopping 91% respondents believed that digital media has the influencing power to change the perception of voters in 2019 elections which is good news for the Government. The digital industry believed that the current Government’s digital initiatives have helped them to reach the rural audience. It’s a massive positive step towards getting far more campaign eyeballs for brands targeting rural Indians. Also, it’s a big boost for the digital economy as brands have increased their spending on digital media.
The report also suggested that the government has done a good job overall & the digital industry seemed to be quite satisfied with its initiatives to boost the digital media sector in India.
