Manthan Strengthens Cloud Strategy By Refreshing Its Solutions On AWS

With the migration of its production stack to Amazon Redshift, Manthan reduced the operational cost of warehouse by 60% while increasing scale and elasticity

Manthan, a world leader in Big Data Analytics, has brought ease of adoption, scale and high performance to its customers with its continued focus on innovative cloud technologies. Manthan, which began its association with Amazon Web Services (AWS) several years ago, and is currently an AWS Advanced Technology Partner in the AWS Partner Network, has strengthened its cloud product offerings on AWS to bring customers an unmatched cloud advantage.

Leveraging AWS, Manthan has evolved a comprehensive cloud strategy that includes optimized data warehouses, enhanced data management and algorithms, real-time analytics and enhanced data security.

“In today’s fast changing and dynamic market, analytics plays a critical role in our ability to keep ahead of fashion and consumer trends. Partnering with Manthan for our Cloud strategy has helped extend the reach of analytics within the organization. Now, every decision maker has access to sophisticated analytics and actionable insights, at all times.” says Jay Nayak, VP of IT at Charming Charlie.

As part of its cloud strategy, Manthan has migrated its reference cloud production stack to Amazon Redshift. Once the migration was complete, Manthan experienced a 60% reduction in operating costs while also optimizing performance and scalability in terms of data and users.

Further, Manthan has optimized its products to run on Amazon Elastic MapReduce (Amazon EMR) to provide an edge to both data management (ETL now runs 75% faster) and algorithms such as recommendation engines running on Spark. Manthan’s entire suite of prebuilt machine learning algorithms can now run not just on sampled data sets, but on large volumes of historic data in the shortest possible time span for precise insights at an optimized cost. Manthan has also enhanced its ability to ingest real-time events with Amazon Kinesis and serve real-time dashboards on demand.

With Customer Analytics, Retail Analytics and Supplier collaboration solutions running on AWS, Manthan’s customers experience an unmatched competitive advantage by gaining the ability to make decisions and implement change on the go.

With data security and privacy being a top priority, Manthan has ensured all its customers have their data fortified within Amazon Virtual Private Clouds (VPC) and private sub-nets configured to strict Network Access Control List (ACL) and security rules. Manthan also ensures the highest level of data security through strong data encryption for data in transit and at rest.

“Our goal is to overcome all barriers to the advanced analytics journey of our customers,” said Atul Batra, CTO, Manthan. “With the onset of the digital analytics era, we had anticipated that the market would require reduced cost of ownership and bare minimum infrastructure cost, in order to gain analytics capabilities. We enhanced our offerings accordingly and have been early adopters of the cloud strategy for analytics solutions,” he added.

The need for advanced, predictive and real-time analytics is prompting businesses to look for quick and easy analytics capabilities for enterprise-wide BI. Leveraging AWS allows for much faster, simpler, and more cost effective BI compared to traditional solutions. “Customers want quick paths to profit and we enable it for them,” emphasized Batra. Many of Manthan’s clients have been reaping tangible benefits with the innovative cloud solutions the company has rolled out. Decreased historical data load times combined with a reduction in ETL times ensures that leading clients have reduced deployment times by over 30-40%.

Manthan will again have a major presence at the National Retail Federation (NRF) Convention & Expo that will be held January 17-20, 2015 at New York City’s Jacob K. Javits Convention Center. Meet Manthan’s Analytics experts at booth #3751 at the NRF Convention & Expo .