Marvel Studios, renowned for its successful cinematic universe, is no stranger to controversy. Their latest project, “Secret Invasion,” has sparked a significant backlash due to the use of AI-generated scenes. Fans and critics alike have raised concerns about the impact of this technology on the creative process and the authenticity of the storytelling.
The Hotstar based Marvel series revolves around a subversive, long-term invasion of Earth by the Skrulls, a group of alien shapeshifters who have secretly replaced many superheroes in the Marvel Universe with impostors over a period of years, prior to the overt invasion.
Upon learning about the implementation of AI-generated scenes in “Secret Invasion,” many fans expressed their disappointment and concern. The controversy stems from fears that this technological approach may compromise the artistic integrity of the show and dilute the human touch that has made the MCU so successful. As those watching Secret Invasion already know, Nick Fury (Samuel L. Jackson) is the protagonist there.
Marvel Studios’ “Secret Invasion” finds itself at the center of a heated debate due to the use of AI-generated scenes. While the controversy continues to divide fans and critics, the creators have responded to the concerns, assuring viewers that the implementation of AI technology aims to enhance, not replace, human creativity.
According to Business Today, ‘Secret Invasion’ director, Selim Ali, told Polygon that they have used AI in the series’ opening credits sequence. Fans are outraged because of the use of AI as they consider that the tech is unethical, dangerous and has the potential to eliminate artists’ careers.
The statement of Selim Ali says,
When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?” he said, adding that he doesn’t “really understand” how artificial intelligence works, though it piqued his interest.
Social media users are expressing their dissatisfaction after learning that AI technology was utilized to produce the opening credits, leading to speculation that graphic designers and animators may have been substituted. However, Kevin Feige, issued a statement acknowledging the controversy and explaining the motivations behind incorporating AI technology into the production. Feige assured fans that the AI-generated scenes were carefully supervised by the creative team to ensure they remained true to the essence of the story.
