Matrix Cellular has launched India’s first homegrown eSIM, marking a significant step in providing cost-effective international roaming solutions. This eSIM offers a convenient alternative to traditional roaming services, allowing users to buy and activate their eSIM online from an Indian provider. It supports connectivity in over 150 countries, eliminating the need for physical SIM cards and enhancing savings.
Targeted at corporate travelers, leisure travelers, and students, Matrix’s eSIM facilitates seamless mobile data access. This innovation aligns with India’s self-reliant goals and is expected to drive growth in the eSIM market, projected to exceed USD 21.24 billion by 2032. The eSIM can be managed via an app, simplifying international travel and reducing environmental impact.
Gagan Dugal, Managing Director of Matrix Cellular, highlighted that this service embodies the company’s commitment to providing hassle-free, economical communication solutions, supporting Prime Minister Narendra Modi’s vision of self-reliance.
Gaurav Khanna, CEO, emphasized that the eSIM positions Matrix as a leader in the eSIM market, offering travelers unparalleled convenience and connectivity.
