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Recognized for its effective implementation of the state of the art omni channel based CRM system
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Only standalone health insurance in the APAC Region to win the honor
Max Bupa Health Insurance has been recognized for ‘IT 
Management Best Practices’ at the Celent Model Insurer Asia Awards 2016 that were held in Singapore recently. The award was presented to Max Bupa for implementation of its integrated operational CRM solution which enables convenient, faster and more accurate services to customers, agents and partners.
Max Bupa values itself as a customer centric organization. In the present times, customer wants the information real-time, through the channel of their choice and at the time of their convenience. CRM solution implemented by the company that provides a single integrated view of the customer is a step ahead in the direction to acknowledge and serve the need.
Max Bupa has strong focus on utilizing the technology to deliver the best in class service and an exemplary experience to its customers, partners and employees. The company has made significant investment in its technology capabilities, including in-house development and support team to ensure agility and responsiveness for evolving business needs. CRM solution has laid the foundation for future growth at Max Bupa by combining the process re-engineering and technology.
Commenting on the win, Ashish Mehrotra, MD & CEO, Max Bupa said, “The honor testifies that our efforts to build service differentiation through effective use of technology are being recognized by the industry. With customer centricity at the core of our business, we further aim to leverage advanced technology in order to provide seamless experience and services to our customers.”
This is Max Bupa’s third consecutive win at the forum. Last year, the company recognized as the Asia Model Insurer of the Year for our Workflow Management System (WDMS) initiative.
Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation.
