- Recognized for effective implementation of business process automation platform significantly reducing service turn-around time
- Third recognition in a year for technology expertise
Max Bupa Health Insurance has been conferred with the ‘IT Leadership 
Award’ at the Asia Insurance Technology Awards 2014. The company has received this coveted recognition for the effective implementation of its business process automation platform that has significantly reduced customer service turn-around time and operating costs. The awards were presented at the third edition of Asia Insurance CIO Technology Summit held in Singapore. This is Max Bupa’s third recognition in the year for its technology prowess and excellence.
Offering exceptional customer service by rapidly adapting to the evolving consumer needs has been Max Bupa’s focus since the time of inception. The company is committed to providing a seamless and personalized customer experience through advanced technological implementation of smart and hassle free processes.
Max Bupa has made significant investment in its technology capabilities, including in-house development and support teams to ensure agility and responsiveness for changing business needs. These solutions enhance customer experience through improved interactions and reduced customer response timelines.
Manasije Mishra, CEO, Max Bupa, said, “As committed health partners to our customers, it is our constant endeavour to offer them best in class health insurance products coupled with an exceptional customer service. We are committed to investing in technologies and solutions that enable a seamless customer experience. It is an honour to be recognised for our technological proficiency at such a coveted platform.”
Somesh Chandra, Director – Customer Service, Operations, Technology & Chief Quality Officer at Max Bupa added, “At Max Bupa, we keep pace with the technological advancements by making continuous investments to ensure competitive advantage. Successful implementation of the business automation platform has significantly helped us improve agility while addressing customer needs, at the same time also helping us cut down operation costs. The award is a testimony for our commitment to customers and serving them well.”
The Asia Insurance Technology Awards recognize excellence and innovation in the use of technology within the insurance industry in the Asia Pacific Region. The awards were presented by research and consulting firm, Celent and Asia Insurance Review, a premier and comprehensive magazine addressing the information needs of insurance practitioners in Asia.
Earlier this year, Max Bupa was also conferred with the Model Insurer Asia of the Year 2014 by the analyst firm Celent for usage of advanced technology in insurance. Max Bupa was also recognised for its ‘Technology Maturity’ by India Insurance Awards 2014 for focused utilization of technology to deliver the best in class service to its customers.
