Micromax has announced its first smartphone of the month, the Canvas Express, priced at Rs. 6,999. The smartphone will be exclusively available on Flipkart starting December 8.
The Micromax Canvas Express runs Android 4.4.2 KitKat out-of-the-box and offers dual-SIM (GSM+GSM) functionality. It features a 4.5-inch FWVGA (480×854 pixel) display and is powered by a 1.3GHz quad-core (unspecified) processor coupled with 1GB of RAM.
The primary camera on the Micromax Canvas Express has a 5-megapixel resolution and flash, while there is also a 0.3-megapixel front facing camera onboard. The internal storage on the Canvas Express is not yet mentioned, though it can be expanded via microSD card (up to 32GB).
The device’s connectivity options are also not mentioned. A 1950mAh battery backs the Canvas Express. Micromax also announced Aircel users can avail 500MB of free mobile Internet data per month for the first six months on their Canvas Express smartphones.
The Canvas Express also features preloaded apps like HotKnot (MediaTek’s NFC-like solution) and Smart Wake. With the former, users can tap screen-to-screen for sharing images, videos, music and browsing URLs. With Smart Wake the Canvas Express users can open apps with customised gestures directly from the lockscreen.
“Micromax is one of the most popular home-grown phone brands in India and we are happy to partner with them for the exclusive launch of the Micromax Canvas Xpress on our platform. A number of global brands have seen phenomenal success on Flipkart this year and we are confident of continuing this trend,” said Michael Adnani, VP – Retail & Head – Brand Alliances, Flipkart, in a statement.
“At Micromax, we have always believed in opting for smart partnerships building on our innovative products and belief to make technology accessible to all. Our partnership with Flipkart to launch the Canvas Xpress exclusively reinforces our commitment to simplify the process for millions of users who prefer to shop online and get the device with just a few clicks. We look forward to a great consumer response through this platform,” added Vineet Taneja, Chief Executive Officer, Micromax.
