Microsoft might soon integrate OpenAI’s ChatGPT functionalities into Bing Search. According to two company sources quoted in a report by The Information, Microsoft’s search engine Bing will probably get the popular ChatGPT AI question and answer service.
The chatbot ChatGPT was introduced by OpenAI a few months ago, and it has since gained enormous popularity online. It is used by everyone, not just SEOs, to find information for homework, essays, and general inquiries. Although it might be a stretch, some have referred to ChatGPT as the Google killer.
Launched by OpenAI in November 2022, ChatGPT is a chatbot. It is constructed on top of the GPT-3.5 family of big language models from OpenAI, and it has been enhanced using supervised and reinforcement learning methods. When it comes to recent and trending issues, ChatGPT struggles since it learns how to answer queries by reading content from the web that was published before 2021.
The report from The Information writes, “Microsoft could soon get a return on its $1 billion investment in OpenAI, creator of the ChatGPT chatbot, which gives humanlike text answers to questions. Microsoft is preparing to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer some search queries rather than just showing a list of links, according to two people with direct knowledge of the plans. Microsoft hopes the new feature, which could launch before the end of March, will help it outflank Google, its much bigger search rival.”
In all honesty, despite stories of “code red” at Google due to the AI-based Chatbot, we don’t believe Google is in peril. Google has pretty sophisticated AI and machine learning capabilities that can probably match or perhaps surpass what ChatGPT already achieves. In reality, the Google spam team claimed to have tools for spotting and removing AI-plagued scraped content. Additionally, there are several tools available to help you spot content that was created using AI, so if AI can spot AI, how serious is that?
