At Shangri-La’s Eros Hotel

Nurturing a billion dreams, desires, aspirations and beliefs is the VAS (Value Added Services) Industry. Development of technology especially in the field of telecommunications, shopping, selling and buying any commodity or daily utility is just a click away. Smart phones are now a device to connect to dreams. With this conference, we continue with our effort at understanding the present and future trends of the VAS industry along with the key drivers of growth, identify challenges, and seek solutions that will enhance the growth of the Industry. along with the key drivers of growth, identify challenges, and seek solutions that will enhance the growth of the Industry. The Telecom providers need to differentiate offerings. Huge investments by the companies have an easy ROI riding on the value added services provided. The Internet players provide an easy crossover vis-à-vis the capability to leverage digital subscribers for the content offered. The OEM (Original Equipment Manufacturer) have a need to strengthen association with customers, thus building strong connects.

One of the key aspects of this scenario, the VAS players are in the position to define the arena by developing and promoting the next gen content services that will drive data adoption and consumption. Consumers will choose operators based on the value added services provided. A new form of buying capacity by way of M (Mobile)-payments for the consumers will enhance e-commerce. Innovative products will be a definitive pull for the customer and help customer retention. Policies have to be formed to support the industry to grow in an unfettered manner. (source IAMAI)