Top Manufacturers of Uninterruptible Power Supply (UPS)

In an exclusive interview with ITVoice, Mr. Subodh Gupta , CMD, Microtek International Pvt. Ltd., reveals his strategies for business in India.

Qus: Product Line up for the upcoming year?

• HOME UPS/INVERTERS   : New Elegantly designed models with LCD Display &  IOT capabilities catering to area specific applications

• ONLINE UPS                       : New models up to 200 KVA

• LINE INTERACTIVE            : External Battery models with AVR & Heavy Charger

• STABILIZERS                      : Recently launched beautiful looking & efficient working PEARL & SMART series stabilizers for 1.5 to 2 TON AIR CONDITIONERS

• E-RICKSHAW CHARGERS     : Have launched the turbo charger 16 AMP for charging the E-RICKSHAWS

Qus: USP of the products and current business opportunity in the Indian market ?

Mr. Subodh Gupta :- Our products range comes with the latest technology features. The customer gets the benefits in terms of ease of handling & saving of electricity due to efficient working of our products. A brief on different product features  is as follows:

• HOME & HI-CAPACITY UPS

Microtek UPS are built on IPS technology that saves electricity so that every UPS gets Free in 3 Years. The range of External Battery UPS/ Hi-End Sine wave Jumbo UPS starts from 700 VA to 10 KVA.9

• Online UPS

Microtek offers Wide Range of Online UPS from 1KVA to 120KVA based on World’s Latest Technology to meet the harsh Environmental and worst Power Conditions for Applications from Small Office requirement to Space Critical Missions with wide variety of Backup Range from 5 minutes to 10 hours to meet the needs of every individual.

• Line Interactive UPS

Microtek has complete range of Line Interactive UPS from 625VA to 1000VA. The UPS are ideal choice to provide complete protection to your Computers. These Products are manufactured in State-of-the-art automatic manufacturing plants equipped with Hi- Tech Machines in India & abroad at Shenzen (PRC). All MICROTEK Product Ranges have advantages specially designed for the user’s benefit.

Qus: Which all kind of innovation customer can expect from Microtek  in the near future ?

Mr. Subodh Gupta :- Microtek’s R&D at India & PRC is working for adding new innovations in the product line. In the near future, Microtek will be launching new products specially designed for the consumer’s benefit. The innovations will be more towards using of the latest technology available globally. Microtek has always considered the customer’s need while adding innovation in the products. They can expect IOT based better power efficient along with long lasting durable products.

QUS: What is the company’s current turn over and target for this year?

Mr. Subodh Gupta :- At present the company is doing great in the power products markets in India and LY turnover was 1150 Cr. & the target for this financial year is around 1400 Cr.

QUS: What is the Current Market share?  How are you planning to enhance the market share?

Mr. Subodh Gupta :- Our current market share in Home UPS is around 52%. We have planned the product, service, distribution & marketing strategy for enhancing the market share in the coming years. Microtek brand building & visibility through different marketing campaigns has been planned for its consumers & channel partners.

Qus: Take on the competition in India

Mr. Subodh Gupta :- In Microtek, we believe in offering the best quality products at the best competitive prices. We have a good brand pull & a base of more than 12 Crores happy customers. With this unmatched strength, we will focus more on marketing, promotions & after sales service to take on the competition in India.

Qus: Target Markets?

Mr. Subodh Gupta :- Beside PAN INDIA, we are globally increasing our footprints in many countries. Our products are designed to work in all type of market conditions.