Myntra which has emerged as one of the major e-commerce company in India popular for its forte in fashion, lifestyle and designing has now launched its AI-driven “My Stylist”. This feature of Myntra can be a stepping stone of a new technology in fashion industry and can completely change the clothing buying trends of people in upcoming times.
This new and innovative feature acts as an automated personalized style guide for the customers. This feature offers the facility of designing complete outfits and looks , tailored designs recommendations. Thus the shopping experience has been completely revamped , as just ahead of Myntra End of Reason Sale in its 18th edition, the platform coming up with AI generated assistance in fashion upgradation could boost up sales to next levels.
The AI based feature creates a mix of suggestions considering your previous searches and the current trendy fashion cues and presents personalized costumes for oneself, adding to the fun, it even lets you upload from your offline wardrobe to get pairing ideas from 4.5 lakh styles across fashion and lifestyle categories on the platform.
Some fashion benefits which could be a game changer for fashion forward customers are -:
- Curating looks for versatile occasions – upload an image from your phone gallery or or a screengrab of a causal tee in your offline wardrobe and get pairing outfit recommendations!
- Unleashing your own style – From the items you previously bought on the app, the feature recommends what goes with it the best.
- Effortless Elegance – My Stylist does the work for you by presenting a handpicked selection of most-stylish looks, based on your browsing history.
- Trendsetter Extraordinaire – This feature stays up-to-date with the ever-evolving fashion landscape, ensuring that you never miss a beat.
“The launch of ‘My Stylist’ takes our commitment to democratising fashion using technology, a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India, is poised to further take the customers’ shopping experience to the next level by recommending looks with an understanding of fashion,”
said Raghu Krishnananda, Chief Product and Technology Officer, Myntra.
