February,2013: Aided by its in-depth understanding of the channel community and market dynamics,neoteric infomatique limited, one of the leading value-added National Distributors,successfully conducted Xplore & Evolveand Xperience LiveeventsforIntelin select locations.Xplore & Evolve was conducted in Coimbatore and Surat on the 21st of Decemberand28th of December, 2012, respectively and Xperience Livewas conducted from the 26th – 29th December 2012at a popular IT Street in Bangalore. These events demonstrated how businesses can be benefitted by the latest Intel Core processor platform through a multitude of devices including Ultrabook™ devices and all-in-one PCs.
The objective of the Xplore & Evolve events was to generate product awareness for Intel’s latest state-of-the-art products amongst the partner community.During the Xplore &Evolve‘look and feel’ session, the channel partners got a hands-on experience on the demo products on display, viz., 2nd Gen Intel® Core™ processor and the 3rd Gen Intel® Core™ processor families.These products offer comprehensive computing solutions with greater efficiencies that will enable channel partners to gain a competitive edge in enhancing their business. The ‘on-the-spot’ queries at the event addressed by neoteric’s expert pre-sales team helped the channel partners in discussing the future needs of their businesses and how these could be addressed byIntel’s superior products. The event included a focussed presentation on how Intel’s latest products can takethe computing experience to the next level.
Rakesh Kaul, National Head – Sales,neoteric infomatique ltd. said,“Through the platform of Xplore and Evolve, we have been enabling our channel partners to explore new technologies and products, and helping their businesses evolve by interaction with vendor representatives. This event is yet another testimony to that. We are happy to get this opportunity to boost Intel’s business in India by helping the channel partners explore great business opportunities around Intel’s latest products and deliver more value to the fast-growing Indian computing solutions’ market.”
TheXperience Liveevent in Bangalore further promoted Intel’s 2nd Gen Intel® Core™ processor and the 3rd Gen Intel® Core™ processor products amongst consumers. It was aimed at strengthening sales activation for Intel products. Through the product demo, a ‘look and feel’ live-experience was provided to end-users to generate product awareness, real time leads and on-the-spot sales. This event helped expand Intel’s reach and enhance sales in an effective manner.
Theseevents received a great response at all the three locations. Considering the success of these events, neoteric has plannedsimilar events for Intelin other cities, in the coming month. These events are a part of neoteric’s go-to-market strategy with which it enables vendors and channel partners to work towards better business understanding and growth.
About neoteric infomatique ltd.: –
Established in 1991 and headquarted in Mumbai, neoteric infomatique ltd. is one of India’s leading national value-added distributors in the IT space with 55 plus branches, 700 plus employees catering to 10000 plus partners across 500 cities and a turnover of USD 250 Million in Year 2011. neoteric caters to AV, components, consumer and memory, creative, enterprise, PC group of products and solutions.
neoteric’s top vendors include Acer, AJA, Alcatel Lucent, Apple, Avocent, Belkin, BenQ, Brother, Cisco, CUE, Dell, Edimax, Everfocus, Gigabyte, Giesecke & Devrient ( G&D ), Hitachi, Huawei, Incase, Iomega, Kingston, LaCie, Lenovo, LG, Liteon, Logitech, Matrox, Moser Baer, NEC, Numeric, Panasonic, Philips, Plustek, Polycom, Promise, Samsung, Skech, Trend Micro, UMAX, Wacom, Western Digital, Wipro, X-mini and Zotac.
Since inception, neoteric has been a market leader in bringing the latest products and technology solutions to the Indian market and finding new ways to add value to customers. neoteric acts as a vital link in the technology value chain connecting solution providers in India with vendors worldwide.
For more information, please visit www.neoteric.co.in
