Delhi International Airport (Private) Limited and India’s leading digital media solutions company, Networkplay, have entered into a long-term partnership to create a first-of-its-kind Airport–TV Network within Terminal 3(T3) – Indira Gandhi International Airport (IGIA), Delhi. Commissioned in the year 2010, T3 is the world’s eighth largest passenger terminal.
The Airport-TV Network will air world-class HD-content to entertain, inform and relax the T3 traveller before they board their flight. Placed strategically to engage a captive audience, these TV Screens will offer world-class edutainment content to passengers, who spend between 40-90 minutes on an average, waiting to board their flights. The Airport-TV Network will air a good mix of short-form and long-form content, keeping in mind, the dwell time and content consumption habits of a premium traveller on the move. The Airport-TV Network covers over 125, 42-inch or more HD-Television screens located at ambient dwell opportunities within T3 near the boarding area, baggage reclaim area and at other captive locations.
This is one of Networkplay’s biggest deals for the year and underpins its foray in managing end-to-end TV media platforms and offering advertisers an audience-centric approach to media which is platform agnostic. It is notable to mention, that Networkplay currently offers the largest online travel audience advertising solutions through its leading partnerships with India’s leading online travel portals and airlines. Networkplay plans to offer the platform to select brands, who are looking to engage audiences with engaging storytelling formats of advertising and owned media content.
Commenting on this partnership, Indana Prabhakara Rao, CEO-DIAL says, “This is yet another innovation for Indian Airports, and we are pleased to be associated with Networkplay. We believe this will significantly add to our passengers’ delight, as we offer them unique and interactive content while they are at T3. This further highlights our commitment towards strategic partnerships, with the intent of continuously meeting and exceeding passenger expectations.’’
Ampreet Singh, CEO, Neworkplay adds,“We are riding big on India’s travel potential and partnering with DIAL to create a world-class media platform is a strategic move for us, reinforcing our strength in offering premium media solutions. T3 is not just the largest starting point for domestic and international air-travel in India, but also an ecosystem fostering consumer spending. It is among the top five retail hubs in the country despite being ten times smaller than the likes of Ambience Mall, Gurgaon or Phoenix High Street, Mumbai. So if you are not engaging customers here, you are bound to miss reaching out to the discerning, well-travelled shopaholic who could well be a business decision maker or homemaker with a taste for global brands. This platform promises more than the regular advertising platform, as we want to help brands investing in owned media content to engage an informed audience with unique storytelling formats.’’
