Streamlined partner program expands rewards and helps partners align to their customers’ Digital Business Imperatives
Avaya today announced a new streamlined channel program that gives partners the flexibility to meet their customers’ needs in 
today’s fast-paced digital marketplace, while providing greater rewards for those partners that deliver exceptional value. This new program—Avaya EdgeSM— will help drive mutual profitability and better equip partners with the skills needed to help customers achieve their Digital Transformation objectives.
Key elements of the program include:
• Simplified Structure: Streamlined requirements and new gem designation levels—Diamond, Sapphire and Emerald—reduce complexity and the resources needed for partners to manage the program. For example, the Avaya Edge reduces the amount of time partners previously required to complete credentials by up to 50%, and partner co-delivery performance metrics have been reduced 56%.
• Greater Benefits: Partners are now compensated for a broader scope of revenue, including not only hardware/product sales as well as recurring services and software. In addition, new incentives will reward partners for strategic areas of achievement, such as customer value, growth and new product adoption.
• Flexibility: The new program is better structured to accommodate and adapt to ever-changing industry, customer and partner dynamics. The introduction of five partner tracks aligns with their go-to-market model, and maps partner revenue targets and rewards based on track and geographic region.
The new program is in effect as of October 1, 2016. To support the transition, existing authorized partners are evaluated under both the previous and new programs and awarded at the higher level for the first six months.
Quotes
“The strength of a channel program is the degree to which it enables the success of its partners, and recognizes and applauds their unique capabilities as they apply them to serve our customers. In response to the feedback provided by our partners and customers, we are introducing the Avaya Edge program to provide the flexibility required in the market today, within a supportive structure. This new program empowers our channel partners to take our innovative solutions into the marketplace and help our customers achieve their digital business goals. ”
Fadi Moubarak, Channel Leader – Avaya International
“Organizations across India are looking at a digital transformation and are keen to work with technology partners that can help them in this transformation journey. We believe Avaya Edge programme will equip us with the right skill sets to bring Avaya’s cutting-edge solutions to the market and enable us to address the needs of our customers better. This programme is a reflection of Avaya’s transition into a software-and-services led company and will help us understand Avaya’s channel strategy in line with this better”.
