“New multinational companies are setting up their offices in India and these are possibly the biggest opportunities in the coming year.”-Mr. Rishubh Nayar, National Sales Manager, Enterprise, Christie India.

IT Voice:-Can you provide us with background of Christie Digital and some major products that you will launch in India in 2019?

Mr. Rishubh Nayar:-Christie is a global visual and audio technologies company that revolutionized the movie industry with the launch of digital cinema projection. Since 1929, we have embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences.

We are launching a number of exciting products in India this year. First and foremost, we are introducing the Christie APS Series, which consists of two feature-rich 3LCD laser projectors designed for classrooms, boardrooms, and other small-space environments. The APS Series combines the affordability of 3LCD technology with the reliability, performance and operational life of laser illumination, offering customers amazing value without sacrificing quality. ​​

In terms of high-brightness projectors, we will be launching new models for the Christie Crimson Series 3DLP laser projectors, which has seen huge success in India (particularly for the Statue of Unity project mentioned earlier). Designed with the technician in-mind, the Crimson Series is built-tough and is easy to ship, handle and install thanks to its compact form factor, quiet operation and 360-degree orientation. Featuring an IP5X-sealed, solid-state laser light source, our Crimson projectors provide years of reliable, low-cost and virtually maintenance-free operation.

Those looking for pure performance and excellence can check out our new Christie D4K40-RGB pure laser projector – an all-in-one, 40,000 lumen RGB pure laser projector that provides an exceptionally wide color gamut, achieving greater than 95 percent of the Rec. 2020 color space. Ideal for large venues such as giant screens, planetariums, sports facilities and theme parks, this all-in-one projector delivers detailed images that exhibit unparalleled color, brightness uniformity and control, coupled with low maintenance.

We are also launching new LED products. Leading the pack is the Christie MicroTiles LED, which continues the video wall legacy of innovation set by the original platform. Smaller, brighter, more powerful and flexible, MicroTiles LED delivers P3 color space, fully compliant HDR-10 and patented software that keeps the wall calibrated at 97 percent or greater uniformity. They are suitable for broadcast sets, corporation venues, museums, retail, stadiums, arenas, and higher education.

Likewise, we have also launched the Christie Core Series LED specifically for the Indian market. Available in a range of pixel pitches, Core Series video walls are ideal for smaller-scale fixed installs and digital signage applications or larger projects where price is a factor. Core includes Christie’s ADA-compliant direct-mount system, which allows it to be installed directly on to appropriate surfaces and eliminate the need for a costly mounting frame. On-board power and front-serviceability makes Core easy to install and maintain.

IT Voice:-How do you see your performance in the Indian market vis-à-vis the global market?

Mr. Rishubh Nayar:-Christie continues to see healthy growth in the Indian market. Going forward, we anticipate continued growth in key cities such as Delhi, Chennai, Mumbai and Bangalore. These are the places that the larger chunk of investments will go to. But having said that, what’s driving the change are investments that are increasingly flowing to Tier 2 and Tier 3 cities, where convention centers, entertainment and cultural amenities such as museums are being built. As well, new multinational companies are setting up their offices in India and these are possibly the biggest opportunities in the coming year.

IT Voice:-What are the major segments you cater to, globally and in India?

Mr. Rishubh Nayar:-We cater to a vast array of segments like corporate, government, entertainment, defense, broadcast, cinema, rental and staging to name a few.

IT Voice:-Who are your target consumers? How do you train your channel partners?

Mr. Rishubh Nayar:-Our target consumers are those in the above-mentioned segments. Christie is strongly committed to the Indian market and we have a network of resellers spread across all major states in India. In terms of training our channel partners, we have quarterly technical workshops for our channel partners, and sales training sessions for their staff as well.

IT Voice:-Are there other monuments like the statue of Unity, Konark temple that your company will install its products? (Please name some)
Mr. Rishubh Nayar:-We have completed close to 20 permanent projection mapping installs across India. These include Dhauli Shanti Stupa in Bhubaneswar, Somnath Temple in Gujarat, Jung-e-Azadi Memorial in Punjab, Konark Sun Temple in Odisha, GTB Memorial in Delhi, and Dharti Aaba show in Jharkhand.