Instagram Subscriptions
We’re thrilled to share that there are now more than 2M active subscriptions to creators on Instagram, In addition to this, we have recently launched a subscription stories teaser, a feature that shows non-subscribers when a creator has posted subscriber-only content and gives them the option to subscribe directly in the creator’s story.
Subscriptions give creators around the world a way to earn recurring monthly income based on support from their fans. Today we’re continuing to build on the offering by rolling out tests for new tools that can help creators grow their subscription successfully:
- In-app guidance:
- We’re testing the availability of case studies, best practices and recommendations in Professional Dashboard.
- Subscriptions sticker tap insight:
- We’re testing a new insight that lets creators see how many people are tapping on the subscribe sticker in a creator’s story and might be interested in subscribing.
- Subscription content protection:
- We’re testing new ways to prevent screenshots and screen recordings to help protect a creator’s exclusive content.
Rolling Out Hidden Words on Threads
Alongside with these developments, Instagram’s Head, Adam Mosseri, last night announced a Threads feature on his own Threads account, stating, “Today on Threads, we’re expanding Hidden Words, which until now only were applied to replies, so you can filter out unwanted content from feeds, search, profiles, and post replies on Threads. We’re also testing ways to select who can quote you and the ability to mute notifications on your posts. I hope these features give you more control over your experience on Threads and help keep it a place for positive conversation. Let me know what you think, especially if you’re in the tests”
