Extensively redesigns its app aesthetics in order to enhance a seamless end-user viewing experience
In a major move that underlines its consumer-centric 
approach, nexGTv, the flagship offering of DigiVive Services, has announced the launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user interface and product design in addition to some exciting new-age features. It is meant to further enhance the digital viewing experience for nexGTv users. The move is a part of nexGTv’s long-term growth strategy that has seen it emerge as an industry leader in the Indian OTT/mobile TV market as the country’s biggest subscription-led video entertainment app.
The latest announcement from nexGTv will no doubt delight the Indian digital viewership, which will now be privy to nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging atmosphere. The bright and eye-catching colour palette has been chosen to associate various categories of its content with its users’ cool, modern and trendy lifestyles, while the interface will now have cards and floating icons to recommend the best content. So whether it is sampling premium user-generated content from nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users will have access to the entire catalogue of nexGTv’s unique contemporary offerings literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop News tab that showcases news bulletins from leading TV news channels on the app, providing users, the fastest way to stay updated with the latest happenings from around the world.
Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “At nexGTv, we have always sought to enable the most relevant and highly curated end-to-end entertainment solutions for our users, and today’s mobile-first consumer wants nothing but the best, both in terms of services and service fulfilment. Our latest app launch is meant to incorporate engaging, interactive features and intuitive product design that add great convenience and usage flexibility for the end-consumer. As the viewing experience and convenience of usage have emerged today as top priorities for the digital viewer, we are confident that our app revamp will find great reception amongst our existing and prospective users who are sure to take delight in the enhanced features of our mobile app.”
The redesign will facilitate easier navigation through category tabs, search tab and advanced filters, and will clearly indicate free and paid content to the user. nexGTv users have an option to pause the Live TV, see picture in picture, set reminders for their favourite shows and movies, and will have greater control of their viewing experience with features such as playlist management, recommended tab and info tab.
nexGTv will also be enabling several novel features such as Quicky, which will recommend the most tailored entertainment content depending upon the users’ preferences and the time available to them; PIP, which enables watching selected content while browsing/exploring for more content; and Rich Media EPG, which keeps the content display fresh and interesting for user by displaying new thumbnail from within the latest content asset. Moreover, with its revolutionary Save Data feature, the revamped nexGTv app will allow its users to toggle between Performance and Data Saving modes at the touch of a button, thereby enabling them to derive greater value for their money through streamlined data consumption.
With all this and much more, such as access to Live TV scheduling and adaptive streaming, nexGTv is definitely set to be the unmistakable TV button on your mobile. The nexGTv mobile app is available for download on both Android and iOS platforms globally.
